Top 7 Free Tools to Analyze Any Website’s Traffic 2024

This post demonstrates how to check website traffic for any site using various online tools.

Are you curious about how many visitors a specific website receives? Analyzing a website’s traffic can provide valuable insights that allow your company to learn from competitors and improve its marketing strategy.

When you examine a competitor’s traffic, you may see:

• Their total number of visitors and the change in traffic over time.
• The search keywords that are bringing in the most traffic. 
• Their most popular sites. 
• The paths that their visitors take.

Website traffic analyzers are software programs that allow you to examine the traffic of any website on the internet. These traffic analyzers gather information from a variety of sources, including web spiders, ISPs, and browser extensions.

Smaller sites may not display when you search for them in a traffic checker since a large amount of data is necessary to offer an accurate picture of a website’s performance.

Site checker tools, on the other hand, may be a useful asset for planning and developing your business for websites that receive a steady volume of visits.

The 7 Best Free Website Traffic Monitoring Tools 2024

There are a number of free and commercial traffic monitoring options available. Each one has unique features.

Most experts use a number of ways to validate website traffic estimates for their competitors. We typically recommend that consumers use at least two different programs to assess site traffic numbers.

Using a variety of technologies, you may fill in the gaps and obtain more precise traffic figures for any website.

As your WordPress site and budget grow, you may invest in more technologies to gain more insights and conquer your sector.

Finally, let’s take a look at the best tools for calculating how much traffic a website receives.

1. SEMRush

SEMRush is a one-stop shop for traffic analysis and competitor research. It’s the greatest tool for evaluating and tracking website traffic.

We use this tool for keyword research, tracking keyword rankings, and much more.

You’ll obtain a thorough overview of your rival’s overall traffic after you add a competitor’s URL.

You’ll be able to examine crucial website data like monthly traffic volume over time, traffic distribution by nation, and the keywords that drive the most traffic, among other things.

The Traffic Analytics tab displays the number of unique visitors, total visits, average visit length, page views, and bounce rate for your site.

This function is similar to peering into a rival’s Google Analytics account.

2. Alexa

Alexa offers useful information about a website’s traffic. Unfortunately, the best content is hidden behind a paywall.

You don’t have to get rid of this website analyzer just yet, though. Even the free functionality is sufficient to aid in the optimization of your portal.

The full analysis from Alexa provides information on referrals and traffic sources, audience location, and keywords that attract new users. If you want to learn more about your rivals, the Audience Overlap will come in handy.

This tool displays websites that share your platform’s keywords and traffic. Perhaps it will reveal who your true competitors are.

3. Sitechecker

Sitechecker is an SEO solution that includes a number of tools aimed at helping businesses enhance their search rankings.

The Site Monitoring, Rank Tracker, and Backlink Tracker tools, which are all included in the platform’s premium price plans, are the platform’s most notable features.

It does, however, offer a number of free tools, including a Traffic Checker that can be used to assess the traffic of any domain you give.

Simply go to Traffic Checker and enter the name of the website you wish to study.

After the results have loaded, you will have access to a wealth of information that will help you assess the site’s success and better understand its strategy.

Unlike some of the other solutions on this list, Sitechecker’s Traffic Checker makes all of its data available for free.

4. SimilarWeb

SimilarWeb is a website traffic analyzer that shows you how much traffic your competitors have and which channels are the most profitable.

You’ll get thorough data on a website’s overall traffic strategy rather than search traffic.

You’ll obtain a breakdown of total traffic, as well as a country-by-country analysis, after running a website via the program.

Bounce rate, number of pages seen per visit, average visit time, and the top traffic sources for that website are among the engagement data you’ll obtain.

You’ll learn which sponsored keywords provide the most traffic to the site, which social channels are the most profitable, and which display networks the site employs to monetize.

Finally, you’ll get a thorough breakdown of the site’s audience, including what kind of other sites they’re interested in, the top referring sites, and a list of competitors to investigate further.

The tool’s free edition gives you access to vital traffic statistics. You may create an enterprise account with bespoke pricing if you need more thorough reports.

5. Serpstat

Another free service that analyses your website in detail. Serpstat uses the Google and Yandex search engines to offer an in-depth analysis of any website.

This latter factor contributes to the tool’s popularity among Russian portals.

Serpstat, for example, lets you determine who your key rivals are based on organic search. Do you want to see how you stack up against their websites?

You can look at domain traffic, compare and analyze the most popular organic keywords, CPC, and volume, and view the most popular pages on each site.

Even so, you’ll have to pay for premium services like backlink analysis and a complete website assessment.

6. SERanking

If you’re familiar with tools like Ahrefs and SemRush, SEO Ranking won’t come as a surprise.

It examines organic traffic, on-page keyword optimization for major search engines, and website rankings by nation, region, and even city.

This solution also enables you to collect the aforementioned data about your rivals. With a 14-day trial, you can test the SE Rankings functionality for free.

7. Social Blade

Social Blade is an excellent all-in-one analytics tool for a variety of media channels. YouTube, Twitter, Facebook, Soundcloud, and Instagram are all supported.

YouTube video makers will benefit the most from this technology. You may use Social Blade to look into the channels of prominent vloggers.

There’s a lot of information here, so be prepared to digest a lot of it. It also comes with a free trial.

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Conclusion: Tools to Analyze Any Website’s Traffic 2024

You may check the traffic on your website and the traffic on your competitors’ websites using a number of tools.

Examining competitor traffic may teach you about your market and what you can do to improve traffic.

Monitoring your own website traffic, on the other hand, will indicate whether your SEO, social media, and other traffic-generating strategies are working.

If you want to do an in-depth competition analysis and evaluate traffic on any website, SEMRush is our top choice. It is not only one of the best SEO tools available, but it also gives accurate traffic numbers.

This post should have shown you how to check website traffic on any website.

Please let us know in the comments section below.