In this CPV Lab Review, I examine one of the most popular ad-tracking software programs and provide a complete overview of its key pros and cons. Is it right for your business?
We need to track, test, and optimize marketing campaigns to build successful ones. But the question arises here: “How can we Do It?”
That’s the actual problem, as tracking and optimizing marketing campaigns is not that easy. We need to use several tools to track all the aspects effectively.
But what if I told you there is an all-in-one tool that can help you track, test, and optimize your marketing campaigns without requiring much effort?
🔥 Bottom Line Upfront :
In recent years I have personally seen the evolution of CPV Lab, and I must say that it has grown in correlation with the affiliate marketing industry. As an affiliate marketing tracker, CPV Lab provides a comprehensive set of features that enable marketers to monitor, test, optimize, and manage their marketing campaigns across multiple traffic sources without restriction.
In my opinion, CPV Lab Pro’s adaptability is one of its best qualities. As an affiliate marketer, it has been an incredible help. In addition to saving time, the heightened security and control provided by CPV Lab Pro have provided me with much-needed relief. The checkboxes and simple drag-and-drop interface have made it a snap to keep track of everything in my database.
As promised, CPV Lab Pro allows me to monitor, analyze, and enhance all of my advertising initiatives. It has become an essential part of my toolkit, helping me to make educated judgments, boost campaign efficiency, and accomplish outstanding results.
If you want to take your affiliate marketing to the next level, CPV Lab Pro is the way to go.
CPV Lab Review 2024: What is CPV Lab?
CPV Lab Pro is a performance marketing tracker used by 3K+ affiliates out there to improve the performance of their campaigns and increase profits.
You can track PPC ads, Video Ads, Native Ads, Organic, Mobile Ads, CPV, and CPM… you understand. All kinds of ads!
CPV Lab is a powerful and affordable self-hosted ad tracker. Recently, it has a new cloud version, CPV One.
It is the only tracker with both self-hosted and cloud solutions and unlimited tracking events.
The CPV Lab marketing tracker has many useful and easy-to-use features. I will list here just a few of the most important ones for your affiliate marketing activity. There is no need to mention that most trackers these days are cloud-based, and they have a limit on the number of events used. With CPV Lab, you can track as many events, campaigns, landing pages, or offers as you want. It is hosted on your server (and here is a useful article about hosting—> link to article), so you can have 100% security and privacy. Plus, you can keep your data history forever! As third-party cookies will soon disappear, it is very important to have a tracker that can use first-party cookies and can track your campaigns accurately. first-party Bots are the pain of our traffic, and having a tool like CPVLab that is able to block them is very important so that we do not waste money on bots. Set custom filtering rules based on IP addresses or ranges and user agent values to remove known bots from your reports. CPV Lab affiliate marketing tracker offers complete visibility into your conversion data, providing you with all the information you need to optimize your campaigns. With this tool, you’ll be able to see each conversion in detail, including the date and time it occurred, the user’s IP address, geographical location, revenue generated, SubID, referrer, and user agent. This level of detail allows you to identify patterns and trends, enabling you to make informed decisions and improve your ROI. Additionally, the CPV Lab marketing tracker allows you to segment your data, track multiple campaigns, and export reports for further analysis. You’ll be able to gain a deeper understanding of your audience and create more effective marketing strategies. CPV Lab has an up-to-date database that is used for mobile identification and tracking. Mobile tracking is a vital aspect of affiliate marketing as it can provide valuable insights into how your campaigns are performing on mobile devices. By tracking mobile visits, you can optimize your campaigns to target and convert mobile users better. Some ways to improve your affiliate marketing campaigns by tracking mobile visits include analyzing mobile-specific data such as click-through rates and conversion rates, adjusting your ad placement and messaging to better suit mobile users, and identifying and addressing any technical issues that may be impacting mobile performance. By utilizing mobile tracking, you can improve the ROI of your affiliate marketing campaigns and reach more potential customers. You will get real-time reports and stats for all campaigns, including Ads, Keywords, Pages, and offers, along with detailed revenue data, so that you can easily optimize profits and ROI. CPV Lab has API integrations with some traffic sources, such as Facebook Ads, TikTok Ads, Google Ads, Microsoft Ads, Clickbank, and CJ… and the list continues to grow. You can send information about conversions and costs back to your traffic source and improve the attribution of your ads. With API integrations, the attribution algorithms from your traffic source will be improved, and you will get a lower cost for your traffic and a better audience. So, CPV Lab is a great conversion attribution platform that you can use to combat the attribution issues after the iOS 14 updates. CPV Lab can help you with A/B testing so you can see which lenders or offers are best performing. But, more than that, they have an extra tool integrated: MV Lab! MV Lab is a multivariate testing tool designed by CPV Lab. In this way, you can test your pages and see which one is the best performing. For example, this means that from ONE landing page, you can test 3 colors for buttons, 4 hooks, 2 backgrounds, and 3 different texts. This is 3x4x2x3 = 72 versions of your landing page from a single page. You can track these changes and optimize your landing page based on your results (CTR, engagement, conversions, etc.).CPV Lab’s Key Features
1. Unlimited events tracked
2. Cookie-less tracking
3. Bot filtering and blocking
4. Detailed “Buyer” stats
5. Mobile tracking
6. Real-time reports and stats
7. API integrations
8. MV Lab integrated
Who Can Get Benefit From CPV Lab?
E-commerce: It doesn’t matter whether you sell a physical or digital product, a single product, or a full catalog. With CPV Lab, everything can be easily tracked.
Affiliates: With CPV Lab any affiliate can easily set up campaigns and also validate new campaigns right for the new traffic sources. Just increase sales and commissions by improving the targeting.
Advertisers: We all know that lead generation and direct response always offer a perfect fit. You can easily set campaigns right with a few clicks, and then you can optimize full conversion paths easily.
Marketing Agencies: Any agency and network can easily integrate the tracking platform right into their business, and they also receive discounts right on the bulk license as well. CPV Lab has a white label, multi-user, API integration with all the main traffic sources (Facebook, Google, Microsoft Ads, TikTok) for better conversion attribution.
CPV Lab: Price Plans
1. Starter Plan
Price: $48/month (billed annually at $577)
- Ideal for beginners in affiliate marketing
- Includes:
- 2 campaign types
- 10+ reports
- 20+ data points, including mobile data
- 50+ integrated traffic sources
- 50+ integrated affiliate networks
- Unlimited campaigns and event tracking
- Standard support
- Free updates to future versions
- Modern responsive interface
- Money-Back Guarantee
2. Pro Plan (Most Popular)
Price: $81/month (billed annually at $977)
- Feature-rich, flexible self-hosted tracker
- Includes:
- 6 campaign types
- 20+ reports
- 30+ data points, covering mobile, desktop metrics, and ISP/carrier information
- 10 custom tracking domains
- One license per location
- Unlimited campaigns and event tracking
- Standard support
- Free updates to future versions
- Modern responsive interface
- Money-Back Guarantee
3. Expert Plan (Priority Support)
Price: $123/month (billed annually at $1,477)
- Advanced plan with multivariate testing and priority support
- Includes:
- 6 campaign types
- 20+ reports
- 30+ data points, covering mobile, desktop metrics, and ISP/carrier information
- 50 custom tracking domains
- One license per location
- Priority support with live chat
- MV Lab for multivariate testing
- Unlimited campaigns and event tracking
- Free updates to future versions
- Modern responsive interface
- Money-Back Guarantee
Self-hosted vs. cloud solution
This is a question you need to answer before getting a marketing tracker: self-hosted or cloud?
A self-hosted affiliate marketing tracker can provide several benefits, including:
- Greater control and flexibility: A self-hosted solution allows you to customize tracking parameters and metrics to better align with your specific business goals.
- Data security and privacy: By hosting the tracking software on your own servers, you can ensure that your data is more secure and protected from potential breaches.
- Reduced costs: Self-hosted solutions do not require big or even ongoing subscription fees, which can save you money over time. (CPV Lab offers a lifetime license – you pay once and use it for as long as you need)
- Access to raw data: A self-hosted solution gives you access to raw data, which can be useful for troubleshooting and analyzing.
CPV Lab is a self-hosted affiliate marketing tracker. Together with CPV One, the cloud-based click tracker powered by CPV Lab, they will win the best of both worlds: self-hosted and cloud!
A cloud-based tracker has other advantages:
- Scalability: Cloud-based solutions are designed to handle large amounts of data and traffic, which means that as your business grows, your marketing tracker can grow with it.
- Automated updates and backups: Cloud-based solutions usually include automated updates and backups, so you don’t have to worry about maintaining the software or losing your data.
Comparison Voluum vs. CPV Lab
Voluum and CPVLab are two of the most popular affiliate tracking platforms.
One is in the cloud (Voluum), and the other is self-hosted (CPVLab).
They both have high demand, which is great for promoting your business. With these tools, optimizing campaigns will be easier than ever before!
For example, if you’re launching a Facebook Ad campaign for your newest product release, using a tracking system such as Voluum or CPV Lab can help provide detailed information on who clicked or converted from each ad, along with personal information like gender, location, mobile information, etc.
Is Voluum Better Than CPVLab?
CPVLab is a solid tracking system with great support and extensive industry experience.
They did a great job with innovation and product development in the last 2 years, meaning that the gap in UX between them and Voluum is smaller and smaller.
With the new CPV One cloud-based marketing tracker, CPV Lab will get a bite out of the market for cloud-based trackers.
Voluum instead has experience as a cloud tracker, and it has the advantage of a bigger team doing the work.
Cloud-based trackers like Voluum have the advantage of having all their servers scattered across different regions. This means visitors will automatically be redirected depending on where they’re coming from, which results in faster page load times.
But all cloud-based servers have servers around the globe… I’m curious how the new CPV One will handle that. We will follow and see!
Conclusion:
CPVLab is a solid tracking system, but Voluum has the edge when it comes to features.
You can host your own server and use the CPVLabs tracker for 100% security and privacy.
All you need is hosting and a domain/subdomain. The CPV Lab team will install it for you.
You will pay a lower price for your tracking, and you will get all the privacy and security available for a marketing tracker. It will be on your server!
If you don’t want to spend time on hosting and installation, a cloud-based solution like Voluum is the easy choice.
You will save some money on hosting, but you will pay some money for extra traffic (when you run big traffic), and you will get very good tracking for your campaigns.
CPV Lab: Pros and Cons
Pros
- Self-hosted for complete data privacy
- Supports multiple campaign types
- Robust split-testing and tracking features
- Highly customizable with add-ons and plugins
- Integrates with various traffic sources and networks
- One-time license fee for cost-effective long-term use
- Detailed reporting and analytics
- Good customer support
Cons
- Requires technical knowledge for setup
- Additional costs for VPS or dedicated hosting
- Interface can feel outdated
CPV Lab Testimonials
FAQs
👉Is CPV Lab good?
CPV Lab is a tracking tool which tracks your conversions and sales. Anyone who is looking for a tool which can track everything regarding their affiliate then CPV Lab is an awesome choice.
😎How much maximum discount can you get on CPV Lab?
With our discount coupon, you can get up to 15% off on CPV Lab. This discount is only applicable on yearly plans.
✅Does CPV Lab offer any free trial?
Yes, they offer a 30-day free trial to their new users. So if you want to use CPV Lab then you should start with a free trial first.
🔥Does CPV Lab offer a money-back guarantee?
Yes, CPV Lab Pro also offers a 30-day money back guarantee to their customers. So if you are not happy with the services then you can send a ticket for a full refund.
✔What will happen once my free trial is over?
If you are using the free trial on CPV Lab and you are not happy with the service then you must cancel the free trial before the trial period ends. Because once the free trial ends you will be charged for the same plan.
Quick Links:
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Conclusion: CPV Lab Pro Review 2024
If, like me, you run various advertisements, such as Google ads, Facebook Ads, TikTok ads, sponsored ads, and organic campaigns, CPV Lab Pro is the appropriate affiliate monitoring software for you.
As an affiliate marketer, I realize how important it is to measure conversions and revenues in great detail, and CPV Lab Pro delivers that.
With this amazing tool, I can gather comprehensive insights into the effectiveness of my efforts and make data-driven decisions to maximize my outcomes.
CPV Lab Pro has been a game-changer for me when it comes to testing. I can quickly test various landing pages, keywords, advertisements, creatives, and offers to see what performs best for my target demographic.
It’s like having my laboratory where I can test and tweak my ideas in order to optimize my ROI.
The optimization features of CPV Lab Pro have proven crucial for ROI. I can fine-tune my campaigns, target certain audiences, and make changes in real-time.
This degree of control and flexibility has enabled me to maximize my advertising budget and get greater returns on investment.
CPV Lab also offers a 30-Day Free Trial and coupon code. If you are not sure whether to choose CPV Lab, just give it a try. And if you don’t like its services and functionality, you can get your refunds without a single question.
Feel free to share your views about the CPV Lab review right in the comment section below.
