Blogging has become a powerful tool for sharing knowledge, expressing ideas, and connecting with others. It’s fascinating to see how it has evolved over the years.
From the number of blogs worldwide to trends in reader engagement, these stats provide insight into the blogging world’s current state.
Whether you’re a seasoned blogger or just starting, understanding these numbers can help you navigate the blogging landscape more effectively.
Let’s explore some key blogging statistics that highlight its impact and growth.
| Category | Statistic |
|---|---|
| Blog Post Time | Approximately 4 hours to write a blog post |
| Blog Post Length | Average blog post length was 1,416 words |
| Regular Blog Readers | 77% of internet users were reading blogs |
| Blog Readers vs. Emails | 61% of Americans spend three times more time-consuming blog content than emails in 2023 |
| Blog Post Frequency | 44% of bloggers publish new content 3-6 times monthly |
| Longer Blog Posts | Only 14% of bloggers write blog content that’s 2,000+ words in length |
| Trust in Bloggers | Consumers are unsure if bloggers are trustworthy |
| Preferred Browser | 64% prefer Chrome for reading blogs |
| Impact of Image Loading | 53% of visitors leave if images on a blog don’t load |
| Factors Leading to Abandonment | Clutter, long paragraphs, poor-quality photos, difficult-to-read fonts, and other issues lead to 90% of visitors abandoning a website |
| Trustworthiness of Blog Design | A clean design accounts for 75% of a blog’s trustworthiness |
| Information Source Preference | 70% of consumers prefer understanding a brand from a blog post rather than an advertisement |
| Digital Research Before Purchase | 81% of consumers conduct digital research before making a purchasing decision |
| WordPress Views | Over 409 million people view over 20 billion pages each month on WordPress.com |
Statistics on the Growth of Blogging
Source: Pexels
- 73 percent of content authors said they profited from their blogs in 2016.
- There are 1.8 billion websites on the internet as of 2021.
- Only about 200 million of the 1.8 billion websites are active.
- With 900 million visitors at the beginning of the year & 1.7 billion by the end, 2016 was the most crucial year for website growth.
- A blog is not available on every website. There will be approximately 600 million blogs in 2021.
- Every year, around 2.5 million blog pieces are published.
- To break it down even more, there are around 6,912,000 posts produced each day and 4,800 posts posted every minute.
- Around 31 million blogs are active monthly in the United States alone.
- According to search engine optimization tools, internet users worldwide search for “how to start a blog” 121,000 times every month.
- More than 600 million blogs out of 1.9 billion websites worldwide were noted in 2023.
SEO Statistics for Blogging
- In 2019, a search was discovered to be the most popular source of traffic to blogs throughout all sectors.
- Barely 0.78 percent of web visitors click on a link on the 2nd page of Google searches.
- Google does not send traffic to 90.63 percent of online pages.
- In a year of activity, only 5.7 percent of blogs will score on the top page of Google.
- A meta description is missing from 25.02 percent of all ranked pages.
- SEO is the second most popular method for driving visitors to a blog, with 69 percent of bloggers investing in it each year.
- In 2020, 70 percent of bloggers will update outdated content, compared to only 53% in 2017.
- Bloggers who update old content as part of their SEO plan are doubly inclined to positive outcomes.
- A blog’s chances of ranking higher in search increase by 434%, as observed in 2023.
A Blogger Takes on Statistics:
Source: Pexels
- Many people find it difficult to find sufficient time to expand their blogs because blogging is a side business for them.
- 47 percent of bloggers struggle to obtain continuous organic traffic and attract visitors.
- Quality material is also a problem for 38 percent of bloggers who don’t have sufficient time to blog.
- For 19 percent of bloggers, bringing up relevant things to write about is challenging.
- Receiving support from inside organizations is the #1 challenge for 15% of bloggers.
- It takes about 4 hours on average to write a blog post in 2023.
- The average blog post length was reported as 1,416 words in 2023.
Statistics on Blog Readership and Consumption:
- Consumers read blogs on their computers in 83 percent of cases.
- Internet users devote at least 20 percent of their online time to content, such as blogs, tutorials, and vlogs.
- 68 percent of individuals read about businesses and goods that they are interested in.
- At least once a month, 57 percent of online consumers read content marketing titles.
- Custom content is preferred by 80% of individuals when learning about products. 70% of consumers would rather read an article about a brand than watch a commercial.
- Sixty percent of users appreciate reading material from their favorite brands that are relevant to them. 82 percent of users said that custom content makes them feel more at ease with a business.
- Custom content is valuable to 90% of individuals.
- In 2020, 46 percent of internet users accessed vlogs and blogs on a regular basis, up 12 percent from 2017.
- In 2017, 13 percent of females read cosmetics and beauty blogs on a regular basis, whereas 47 percent did not read these blogs at all.
- Consumers of blogs are unsure whether or not bloggers are trustworthy.
- In 2020, 43% of individuals believed that bloggers collaborated with the government.
- Consumers prefer Chrome to other browsers for reading blogs, with 64% preferring Chrome. Users place a premium on a blog’s functionality.
- If the images on a blog don’t load, 53% of visitors will go.
- Clutter, extended paragraphs, poor-quality photographs, difficult-to-read typefaces, and other issues lead 90% of visitors to abandon a website.
- A tidy design accounts for 75% of a blog’s trustworthiness.
- 70 percent of consumers would rather understand a brand from a blog post than from an advertisement.
- Consumers conduct 81 percent of their studies digitally before making a purchasing choice.
- More than 409 million people view over 20 billion pages each month on WordPress.com in 2023.
- 77% of internet users were reading blogs in 2023.
- 61% of Americans spend three times more time-consuming blog content than emails in 2023.
Statistics on Blog Frequency and Length:
Source: Pexels
- In 2019, 21 percent of bloggers said they spent 2 to 3 hrs on each blog article on average.
- In 2019, only 19 percent of bloggers spent more than six hours on each blog post.
- The typical time spent composing blog entries is expected to rise to 3 hours and 55 mins by 2020.
- In 2020, 31 percent of bloggers who devoted 6 or more hours to a blog post were more inclined to report positive results.
- The average blog article in 2014 was only eight hundred and eight words long.
- In 2020, the average length of a blog post will have nearly tripled to 1,269 words. Bloggers that create posts with a word count of 3,000 or more get 54 percent better results.
- The frequency with which blog posts were published reduced as the length of the posts grew longer.
- Twenty-two percent of bloggers post multiple times per month.
- Bloggers posted at least 6 times per week in 2014.
- Sacrificing article length for publication frequency has implications.
- Bloggers who post on a daily basis receive 55 percent greater outcomes than those who post once or twice a month.
- 44% of bloggers publish new content between three to six times monthly in 2023.
- Only 14% of bloggers write blog content that’s 2,000+ words in length in 2023.
Statistics on Blog Types and Content:
- How-to articles are by far the most popular sort of material, with 77 percent of bloggers writing them on a regular basis.
- According to 57 percent of bloggers, listicles are the 2nd most common post category.
- Bloggers are split 50/50 on whether or not to include news in their writings.
- Webinars, roundups, manuals, gated content, and interviews are all effective content formats, scoring a 33 percent efficacy.
- At least 1 image appears in 90% of average blog postings.
- Statistics appear in 54 percent of blog postings on the internet.
- Despite the fact that it is free and takes little effort, it results in a 37 percent increase in contributor quotations.
- Only 25 percent of blog postings include video.
- While using video in blog articles is not typical, it is highly successful. Bloggers who used video in their blogs got better results than those who used quotes, photos, and data.
- Only 3 percent of bloggers use more than ten photographs in their postings.
- The more video content a blog article has, the more likely it is to generate results.
- In fact, blogs containing ten or more photographs saw a 39 percent increase in traffic.
- Blog posts with 6-13 word long headlines tend to drive more traffic in 2023.
- Odd-numbered headlines perform better than their even-numbered counterparts in 2023.
Statistics on Guest Blogging:
- Each guest article costs an average of $77.80.
- Posting at least 1 guest article every week is advantageous to 76 percent of editors.
- In the foreseeable future, 94 percent of blog owners indicate they will continue to publish the same number of guest pieces or even increase production.
- Guest bloggers’ video work will be published by 67 percent of blog owners. Because infographics are developing a more easily digestible kind of material, 52 percent of sites wish to feature infographics created by guest bloggers.
- The primary motivation for publishers to seek guest pieces is to exchange ideas from various perspectives with their readership.
- Guest blogging gives blogs additional legitimacy by allowing experts to write about significant topics.
- According to 79 percent of editors, the most common cause for a guest post being rejected is overtly promotional content.
- Another 56 percent of editors say they don’t accept guest contributions because the content isn’t relevant to their target audience.
- December is the month when blogs are looking for volunteer posters the most.
- The summer months, particularly June, July, and August, are the busiest for guest posting after December.
- 71% of editors report that the duration they invest in editing guest contributions keeps them from posting them right away.
- Page views are used by 93 percent of editors to judge the success of a guest article.
- The time a visitor spends perusing the content is used by 75% of editors to judge the effectiveness of a guest post.
- To gauge performance, 69 percent of editors check social sharing.
Statistics on Blogging and Marketing:
Source: Pexels
- The amount of money spent on blog marketing has decreased over time.
- Spending was $700 million in 2018, down from $790 million in 2016.
- Blogs can create three times the number of leads per dollar spent as traditional marketing.
- In 2019, a whopping 97 percent of blogs used social media to market their material.
- For 66% of blog marketers, email marketing is effective.
- Social media (95 percent), blog posts & short articles (89 percent), and email newsletters are the top 3 types of content used by B2-B marketing (81 percent). Blogs are used by 31% of marketers to increase brand recognition.
- Blogs are used by 13% of marketers to nurture leads.
- Blog postings were used by 89 percent of content marketers in their content development strategy in 2020.
- Content marketing is used by 91 percent of B2B marketers as a strategic technique to attract and keep more customers.
- At least 1 full-time individual in command of content and marketing is employed by 53% of businesses.
- Content marketing is outsourced to agencies or freelancers by 47% of businesses.
- Sixty-six percent of businesses claim they are fully devoted to content marketing, whereas another 36 percent say they are only slightly committed.
- The content marketing efforts of 53% of B2B organizations have been moderately successful, according to the survey.
- Those companies who still do not possess a content marketing plan cite a lack of executive buy-in or cross-departmental cooperation as the reason.
- 65% of content marketers say they have a documented content strategy in 2023.
- 71% of B2B buyers consume blog content during their buyer journey in 2023.
Influence of Bloggers and Vloggers on Consumers’ Statistics
- When it came to making purchasing decisions in 2020, over two-thirds of web users looked to YouTube for advice.
- Furthermore, 13% made a purchase after seeing a product/service advertised by a vlogger or blogger.
- A blogger or vlogger’s recommendation was a crucial factor in 17 percent of consumers’ decision-making.
- 46 percent concur that they would consider information provided by a blogger or vlogger.
- Celebrity bloggers & vloggers directly influenced 12 percent of garment purchases in 2019.
- 61 percent bought something after seeing it on YouTube and being inspired by a vlogger or a blogger.
- The product was discovered on Instagram by 42% of those who made a purchase.
- However, there is a lack of trust in influencers in general.
- In 2019, an average of 86 percent of individuals did not believe what influencers stated on social media.
Statistics on Blogging Around the World:
Asia’s Blogosphere
- In 2018, the Chinese microblogging platform Sina Weibo received over 130 million comments.
- With around 321 million frequent users in 2020, Sina Weibo was also by far the most popular platform.
- With roughly 2.1 million monthly clicks, Dailysocial was Indonesia’s most popular blog in 2019.
- Paul Tran’s blog, which had 5.7 million monthly hits in Malaysia, was the most popular in 2020.
- The blog is primarily concerned with automobile news and lifestyle concerns.
- A news blog known as The Smart Local boasts 1.6 million monthly clicks and was Singapore’s most prominent blog in 2019.
- Boasting over 350 million users, 2019 was the most noteworthy period for microblog consumers in China.
Europe’s Blogosphere
- In 2020, the average UK blogger (40 percent of bloggers) had a readership of 1,000 to 10,000 people.
- In the UK in 2020, just 10% of blogs classified as mega blogs had more than 50,000 monthly visits.
- In 2018, roughly 1 percent of Swedish kids aged between 17 to 19 spent about 6 hours per day blogging or vlogging.
- Around 6 percent of children aged nine to twelve years old said they spent one to two hours each day vlogging or blogging.
- Only 3 percent of internet users in Poland watch vlogs or read blogs on a daily basis. Individuals in Poland who believe themselves to be addicted to the internet account for 11% of those who read blogs and vlogs on a daily basis.
- In 2020, Sweden’s icon influencers will earn an average of $125,000.
- Micro-influencers in Sweden, on the other side, is expected to earn around $20,000 in 2020.
- In 2020, micro-influencers in Sweden had an average of 5,000 to 10,000 views, while macro-influencers had an average of 20 to 250 thousand views.
- In 2020, vDud was the most prominent Russian YouTube vlogger, with 1.92 million subscribers.
- In 2016, the most popular health subjects on blogs in Spain were diabetes, doctor, therapy, pain, and symptoms.
- Kokkejelvel, a food blog with over 27 thousand daily visits, was Norway’s most prominent blog in 2020.
Central and South American Bloggers
- In 2017, 41% of Colombia’s population read forums and blogs on a daily basis.
- Males accounted for 9 percent of microblog visitors in Brazil in 2020, while females accounted for 6%.
- Male bloggers in Brazil updated their blogs less frequently, from 22 percent in 2018 to 20 percent in 2020.
- Brazilians between the ages of 25 and 34 are more prone to maintain and update their blogs.
- Mexico’s blog readers are primarily interested in news articles and vlogs.
Statistics on Blogging Platforms
- Tumblr has 496 million blog accounts as of April 2020, up from 463.5 million in 2019.
- Tumblr bloggers have created nearly 171.5 billion blog entries as of April 2019. In 2020, the United States accounted for 48.59 percent of desktop traffic on Tumblr, a visual blogging platform.
- Bloggers on Tumblr are both male and female (75 percent ).
- Every month, WordPress users create 70 million new blog posts & 77 million new comments.
- For the past 8 years, WordPress has always been the quickest-growing platform.
- Every month, WordPress receives an incredible 20 billion page views.
- Medium is a blogging platform with 200,000 to 400,000 paying subscribers.
- Mobile devices account for 68 percent of Medium’s traffic.
- Wix had more than 120 million users & 4.2 million premium subscribers in 2019.
- 43% of all websites on the Internet are powered by WordPress in 2024.
- Tumblr hosts over 518 million blogs, while WordPress hosts over 60 million blogs as of 2023.
Some Key Blogging Forecasts:
The evolution of blogging will have a significant impact on your content strategy.
Source: Pexels
The requirement for blog articles is growing every year, as evidenced by the numbers, but as technology & industry need to evolve, the manner of the weblog is likely to change as well. Let’s take a closer look at a few key blogging forecasts.
1. The Blogging Industry Will Be Changed by Artificial Intelligence
Artificial intelligence is transforming commercial operations worldwide. The implementation of AI in the workplace is expected to have a significant impact on productivity and value creation.
For instance, the role of AI in content creation has evolved over time. Nowadays, algorithms can report on sports events and even write articles on complex topics such as “What is love.”
However, AI-generated content still lacks the depth and creativity of human writers. Nevertheless, the rapid advancement of technology implies that AI will increasingly influence blogging strategies.
By 2025, AI-driven content tools will become more sophisticated, providing better writing aids that enhance productivity without entirely replacing the human touch.
2. Digital Media Consumption Surge
The digital media landscape has experienced exponential growth, particularly highlighted by the pandemic’s impact.
The average daily time spent on digital consumption nearly doubled during the pandemic, jumping from 3 hours and 17 minutes to 6 hours and 59 minutes.
This trend is expected to continue, fueled by remote work, online education, and digital transformation. Notably:
- 44% of consumers have tried new products after encountering relevant online advertisements, highlighting the power of targeted digital marketing.
- Trust in brands mentioned by authoritative bloggers has increased, with 67% of internet users more likely to trust these brands, underscoring the importance of influencer marketing.
- The demand for relevant content has never been higher, with 69% of internet users engaging only with content that resonates with their interests or needs.
3. Search Engines Will Be Obsessed With Quality Content
The emphasis on content quality has significantly risen, with 72% of marketers increasing their content creation budgets and efforts to produce high-quality content.
This shift towards quality is driven by the recognition that long-form, visually appealing articles not only engage readers more effectively but also contribute to a higher quality score from search engines.
In fact, articles that balance informative content with minimal sales pitches have been shown to perform better in terms of user engagement and backlink acquisition.
As of 2023, the blogging landscape continues to favor in-depth, well-researched content, with a notable preference for articles exceeding 2,000 words for their comprehensive coverage of topics.
FAQs
⏰ How much time does it take to write a blog post on average in 2024?
On average, it takes approximately 4 hours to write a blog post.
📱 How do mobile users impact blog consumption trends?
Mobile users are a significant portion of blog readers. Bloggers need to ensure their websites are mobile-friendly to cater to this audience.
📈 Are there any notable changes in blog marketing spending?
Blog marketing spending has decreased over time, but blogs continue to generate more leads per dollar spent compared to traditional marketing.
🔍 How do bloggers impact consumers' purchasing decisions?
Bloggers can influence purchasing decisions through product reviews, recommendations, and authentic content. A significant percentage of consumers consider bloggers' opinions when making purchases.
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Conclusion: Blogging Statistics 2024
The statistics analyzed indicate that blogging continues to be a dynamic and influential component of the online world.
With millions of blogs and bloggers out there, competition is intense, but the potential for connection and sharing is vast. These statistics demonstrate that whether for personal expression, business, or education, blogs play a significant role.
By keeping up-to-date with these trends and figures, bloggers can enhance the positioning of their content to reach their intended audience, making their blogging journey both gratifying and impactful.
Sources: Orbit media, Statista, Growthbadget, Hubspot, Aherfs, Backlinko, GlobeNewswire, Medium
