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Behavioral Marketing and Customer Segmentation for the Savvy Marketer

Here’s a golden rule of marketing: personalization is everything. Your customers, motivated by different needs, hope that your product can address their different pain points.

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Zap: Using AI to Make Predictions from Online User Behavior

Introducing Zap, a generic machine learning pipeline developed by ByteGain for making predictions based on online user behavior.

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The Psychology Of Color: What Color To Use On Your Website

Humans are highly visual creatures, meaning that color plays a huge role in influencing how we perceive products and companies. Statistics show that it takes only 90 seconds for a customer to form an opinion about a product.

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7 Must-Know Tips To Up Your Email Personalization Game

You should always personalize emails you send to your subscribers. But here’s the thing: just adding your customer’s name in emails isn’t enough.

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8 Customer Retention Strategies To Get Your Customers Coming Back For More

Check out these 8 customer retention strategies that will have your customers coming back for more. Cause it’s time to start working on your customer retention gameplan.

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