We describe the infrastructure we built at ByteGain to collect data, train models, serve real-time predictions, and analyze the results.
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Here’s a golden rule of marketing: personalization is everything. Your customers, motivated by different needs, hope that your product can address their different pain points.
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Introducing Zap, a generic machine learning pipeline developed by ByteGain for making predictions based on online user behavior.
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Humans are highly visual creatures, meaning that color plays a huge role in influencing how we perceive products and companies. Statistics show that it takes only 90 seconds for a customer to form an opinion about a product.
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You should always personalize emails you send to your subscribers. But here’s the thing: just adding your customer’s name in emails isn’t enough.
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