In any form of online business today whether social media, e-commerce, education, fitness, fashion, travel & tourism or even digital marketing, boosting your conversions to earn higher revenue and profits is one of the key elements to establishing a successful online business. The term “Conversion” simply means the process of converting your website’s visitors into potential customers who are more likely to purchase or subscribe to your product or services, thus resulting in higher sales and greater profits.
Business owners and webmasters often struggle in figuring out how to optimize conversions to gain higher profits and this objective can be achieved using various tactics and strategies, all of which together can be clubbed under one major process called “Conversion Rate Optimization” (CRO). Today’s post is going to be a comprehensive guide about CRO and has been categorically divided into the following sections.
- What is Conversion Rate Optimization?
- Why is CRO important?
- 10 best CRO tools you must try!
- Important elements of CRO
- How does CRO work?
- Popular examples of effective CRO
So without any further ado, let’s dive right into it!
What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
Conversion rate optimization also commonly referred to as CRO is a system for increasing the percentage of visitors to a website that convert into customers or more generally, take any desired action on a webpage.
Popularity of CRO
Conversion rate optimization is considered as a crucial aspect if you want your business to acquire more leads, convert more visitors into customers and dish out more sales. This may include various strategies like content variations to determine which layouts, copy text, offers, and images perform best and enhancing website design to alter the look and online presence of your brand.
This form of optimization accelerated in 2007 with the introduction of the free Google Website Optimizer. Today optimization and conversion are key aspects of many digital marketing campaigns. In 2014, a research study conducted among internet marketers showed that 59% of respondents thought that CRO was “crucial to their overall digital marketing strategy”.
Best Conversion Rate Optimization Tools you must try in 2024!
There are numerous tools, software, plugins and extensions that have been designed by various developers and engineers to provide top notch Conversion optimization facilities to webmasters across the globe. If you search the keywords “Conversion rate optimization” or simply “Conversion optimization”, you will be displayed a list of over hundreds of top rated applications that suffice the person. However, not all of them actually live up to the purpose they are designed for.
So to help you out with the confusion of which CRO solution to go for, we have made a list of the Best Conversion Rate Optimization Tools tools you can use to boost your conversions upto 200% and eventually earn higher profits and revenues for your business.
List Of Top 12 Best Conversion Rate Optimization Tools In 2024
| CRO Tools | Official Links |
|---|---|
| 1) Supermetrics | Check It Out Now |
| 2) Unbounce | Check It Out Now |
| 3) LetX | Check It Out Now |
| 4) LetReach | Check It Out Now |
| 5) LetGamify | Check It Out Now |
| 6) LetConvert | Check It Out Now |
| 7) Visual Website Optimizer (VWO) | Check It Out Now |
| 8) Trust Activity | Check It Out Now |
| 9) Optimizely | Check It Out Now |
| 10) Lucky Orange | Check It Out Now |
1) Supermetrics
Supermetrics has popularly used marketing and business analytics software that primarily aims at offering one unified place for reporting and analysis helping digital marketers pull all PPC, analytics, SEO and social data into one. It has been most critically praised for its ability to pull in your marketing data into Sheets and Google Data Studio Google Sheets add-on.
Supermetrics puts all your metrics and performance indicators in a unified and very easily accessible location. This software was initially developed with an aim to help companies simplify their access to their Google Analytics data. Today Supermetrics works with various analytics engine and tool and has evolved to become a full-blown business reporting platform.
Supermetrics lets you automate reporting processes in your Google Docs and Sheets. It has become one of the most popularly used online marketing tools and is a highly recommended business analytics software which experts state is “An ideal platform to gather data and insights to help devise and implement web analytics, social media, and online marketing.”
Highlight features
- Supermetrics for Google Drive
The ability to seamlessly sync and store all your business related data with Google Drive enables businesses to run queries, refresh their data with just a push of a button. Users can effortlessly share reports and dashboards with other team members as well, making for the perfect project management software.
You can import and have all your data transformed into spreadsheets and documents. Your metrics data sources can include the likes of
Google Analytics
YouTube
AdWords
Bing Ads
Google Webmaster Tools
- Supermetrics Data Grabber
The state of the art data grabber delivers an Excel-based report automation application to all website owners. This tool can easily connect with a number of leading data sources like
Google Analytics
AdWords
Bing Ads
YouTube
And more!
- Supermetrics Uploader
Supermetrics Functions is a tool designed for advanced Excel users. This module enables you to import advertising expenses data from any source into Google Analytics and enter their business metrics into Excel and Google Spreadsheet for a more custom and detailed reporting.
Other prominent features of Supermetrics include:
- Data Analytics
- Business Intelligence
- Data Mining
- Data Visualization & Presentation
- Search Engine Marketing (SEM)
- Adwords
- Report Scheduling and Automation
Integrations
Supermetrics seamlessly integrates with numerous powerful and popularly used applications and plugins to help businesses enhance their conversion optimization game:
- Google Analytics
- Google AdWords
- Database
- Bing Ads
- Google BigQuery
- Google Search Console
- Facebook Ads
- Facebook Insights
- MailChimp
- Moz
- SEMrush
- Stripe
- Twitter Ads
- Yahoo Gemini
- YouTube
- Adobe Analytics
- Adform
- DoubleClick
Technical details
Before you purchase any product or subscribing to any service, you must first have knowledge of some of its key technical details. Here is a quick list of the technical specifications of Supermetrics that you should know about.
Devices Supported
- Windows
- Linux
- Mac
- Web-based
Language Support
- English
Pricing Model
- Monthly payment
Customer Types
- Small Business
- Large Enterprises
- Medium Business
Deployment
- Cloud Hosted
2) Unbounce
Unbounce is a cloud-based conversion tracking solution and landing page builder that has been designed to help marketers build and test their website popups and landing pages. The software is known for its performance-oriented features including.
- Page building
- Customizable templates
- Drag-and-drop editor
- Performance Tracker
And more!
Unbounce seamlessly supports WordPress and other popular content management platforms and allows users to add, remove or customize the elements in their online pages and publish them on their website. The software helps you create mobile responsive pages so that visitors can view the pages anywhere on the go. Users can also capture targeted popups on their web pages and fresh leads by placing sticky bars.
Key features
- Unbounce let users run A/B testing on their landing pages and evaluate the conversion rates for a sample audience.
- A real-time dashboard is extremely customizable and easy to use, displaying the performance of all the landing pages and helps you create attractive niche pages, opt-in forms, notification bars, and pop-ups while keeping a tab on critical performance indicators.
- You can easily create hyper-targeted landing pages with verbiage and images. These elements are tailored to the user based off any parameter and will help us generate more leads and close more sales by adding more personal and relevant experience for all users.
- The Unbounce editor is considered to be an incredible interface for any kind of user to easily create custom, attractive and responsive landing pages. It is a drag and drop editor which lets you literally click and drag, or start from a beautiful template. The editor is a mixture of design and responsive speed to help you set up landing pages with minimal technical knowledge.
- Unbounce seamlessly integrates with numerous popular applications and plugins out there which helps you instantly push subscriber data to other software programs.
Other key features of the software include:
- Custom Domains, Popups, and Sticky Bars
- Customizable Landing Page Templates
- Drag-and-Drop Design
- Lead Generation Tools
- Mobile-Friendly Platform
- Multi-User and Client Management
- Reporting Tools and Real-Time Statistics
- Script Manager
Prices
Unbounce is priced on a monthly subscription basis and the plans vary according to the number of landing pages generated. Support is offered via phone, email and live chat. The solution currently offers three subscription plans ranging from $79 to $399 per month. A 20% discount is given for users who opt for annual billing.
- Essential
Price: $79 per month
Landing Page Monthly Allocation: 75
Popups and Sticky Bars Monthly Allocation: 8
- Premium
Price: $159 per month
Landing Page Monthly Allocation: 150
Popups and Sticky Bars Monthly Allocation: 16
- Enterprise
Price: Starting at $399per month
Landing Page Monthly Allocation: 375+
Popups and Sticky Bars Monthly Allocation: 40+
Please note:
- The Essential and Premium plans are limited to a landing page traffic count of 500,000 visitors each month.
- The monthly traffic limit for the Enterprise plan varies, depending on the user’s specific visitor volume requirements.
3) HUMCOMMERCE
HumCommerce is an all-in-one Analytics and CRO tool.
This is a web analytics tool specially made for eCommerce businesses.
It offers great features to perform C-R-O activities like;
HumCommerce’s most popular features include Heatmaps, Session Recordings, Web Analytics, Form Analytics, Conversion Funnels, Visitors Analysis, Site Search Keywords, and more.
Heatmaps – Find out how exactly users interact with different versions of your website. Heatmaps come handy to analyze clicks, moves and scrolls.
Session Recordings – HumCommerce gives eCommerce a clear path towards conversion rate optimization with the help of recorded and live sessions. You can watch visitors take your desired action on the website with HumCommerce.
Heatmaps & Session Recordings together help you study user interactions. You can then fix issues on the site or optimize specific page elements. With these insights you can optimize User experience that determines overall conversions on your website.
Web Analytics – Google Analytics is dominant when it comes to web analytics. However, you can get all information about your audience, their behaviour, way of acquisition and conversions with HumCommerce. This is why eCommerce business owners regard this tool as a comprehensive C-R-O tool.
Form Analysis – With HumCommerce, eCommerce businesses can track form submissions or any form interactions. This tool gives you analysis of all the fields on the sign up form or contact form that is on your website. . You can search for a particular form variable that is distinctive than other field submission errors.
Conversion Funnels – Well, Creating a website Sales funnel is very easy with HumCommerce.
You can add each and every step involved in your buying process with the HumCommerce conversion funnel. HumCommerce helps you understand if your workflow needs more simplification or optimisation.
HumCommerce gives you session recordings for each of the visitors who drop off the conversion funnel. You can investigate each action and each visit made by your potential client or an end user. This insight is great for analyzing your website’s conversion funnel.
Visitors’ analysis – Analysis of Visitor’s Journey is super easy with HumCommerce. Simply install HumCommerce on your website and see which pages of your site are liked the most. Find out the date/time of their visits, and more. You get to see every action a user has taken on the website. You can accumulate baseline metrics such as the demographics, Device used, Operating System in place, and other important characteristics.
Site Search Keywords – HumCommerce records ALL visitor activities. It even tells you keywords for which you’re ranking on Google and Bing! It also tells you which keywords people search for on your website.
This is how HumCommerce is able to provide a complete analysis to eCommerce stores.
Are you excited to boost your website conversion rates?
You can try this comprehensive tool for FREE for the next 30 days.
Pros:
- Easy to integrates with any eCommerce platform
- Coding experience not required
- Integrate it for any eCommerce platforms
Cons:
- Lacks Polls
- Limitations of eCommerce deep integration
Price – $9
This basic premium plan gives you 40,000 page views per month & 750 session recordings per month.
4) LetX
LetX is an exquisite suite of leads and conversions generation tools developed to provide online businesses and independent websites with cost-efficient and effective lead generation services. LetX has developed three breakthrough tools over the years:
- LetReach for effective push notifications
- LetGamify for increasing lead generation through Gamification
- LetConvert for increasing leads and conversions through Social Proof & Real Time Testimonial Pop Ups
5) LetReach
LetReach is a full-featured website push notifications solution that has been developed with a specific aim to help you re-engage your users, even when they’re off-page. Webmasters and online business owners can use this tool to send push notifications from websites directly to their followers and subscribers.
This would help them keep subscribers up to date with their new products, services, and updates, which would ultimately help convert subscribers to potential customers.
Push notifications are the next level way of increasing customer engagement and are a great way of replacing conventional promotional emails that do not seem to convert a lot. You can use LetReach to get started in just a few minutes with engaging your users with attractive and responsive push notifications, even when they’re off-page.
Key features
You can use LetReach to send app-like notifications, but without an actual app. These Website push notifications save you the effort and money needed to invest in building an app and getting it installed.
LetReach Push notifications are customizable, mobile responsive, clickable cards/messages that can be instantly sent to your subscribers even when their browser is closed. LetReach offers the following robust features to deliver the best performance oriented results to boost your business outreach through push notifications.
- Detailed Analytics
- Audience Segmentation and Filters
- Detailed Demographics for Subscribers, Clicks and Churn
- A/B Testing
- Auto RSS Push
- Automation Sequencing (Drip Campaign)
- API Integration
- All Major Plugin support
- Reliable Customer Support
Prices
Up to 2000 Subscribers
Unlimited Notifications/Month
STANDARD PLAN
Starts from $15/month for 1000 subscribers
- Hosted Subdomain
- Mobile Push Notifications
- Chrome & Mozilla Support
- Multiple Opt-ins
- Real-time Customizable
- Auto Geo Segmentation
- Parameteric Segmentation
- Custom Segmentation
- Auto Responders
- Welcome Notifications
- Add GCM ID
- JS API
- Sub-optins
- Plugins Support – WP
- One Click Unsubscribe Button
- Notification Delivery Phase
- Add UTM Parameters
- Real-time Delivery of Notifications
- Custom Image
- Segment Based Targeting
- Scheduling
- RSS Auto Push
- Multiple CTA based Notifications
- Notification Auto Repeat
- Post Delivery | Data Phase
- Notification Performance
- Subscriber Analytics
PRO PLAN
Price: Starts from $60/month for 5k subscribers
- Hosted Subdomain
- Mobile Push Notifications
- Chrome & Mozilla Support
- Multiple Opt-ins
- Real-time Customizable
- Custom Domain Integration
- Auto Geo Segmentation
- Parameteric Segmentation
- Custom Segmentation
- Auto Responders
- Welcome Notifications
- Native Opt-in
- Add GCM ID
- JS API
- Sub-optins
- Plugins Support – WP
- One Click Unsubscribe Button
- Notification Delivery Phase
- Add UTM Parameters
- Real-time Delivery of Notifications
- Custom Image
- Filter-Based Targeting
- Geo-Targeting
- Segment-Based Targeting
- Scheduling
- Time-zone Based Scheduling
- Notifications with an Expiry
- RSS Auto Push
- Multiple CTA based Notifications
- Notification Auto Repeat
- Marketing Automation Marketing Module
- A/B Testing of Notifications
ELITE PLAN
Price: Starts from $175/month for 10k subscribers
- Hosted Subdomain
- Mobile Push Notifications
- Chrome & Mozilla Support
- Multiple Opt-ins
- Real-time Customizable
- Custom Domain Integration
- Auto Geo Segmentation
- Parameteric Segmentation
- Custom Segmentation
- Auto Responders
- Welcome Notifications
- Native Opt-in
- Add GCM ID
- JS API
- Sub-optins
- Plugins Support – WP
- One Click Unsubscribe Button
- Add UTM Parameters
- Real-time Delivery of Notifications
- Custom Image
- Filter-Based Targeting
- Geo-Targeting
- Segment-Based Targeting
- Scheduling
- Time-zone Based Scheduling
- Notifications with an Expiry
- RSS Auto Push
- Multiple CTA based Notifications
- Notification Auto Repeat
- Re-targeting Module
- eCommerce Module
- Marketing Automation Marketing Module
- A/B Testing of Notifications
6) LetGamify
LetGamify is a tool developed by the LetX team as a powerful and cost-efficient lead conversion tool to help businesses instantly increase leads and conversions using “Gamification”. This tool allows you to use gamification to grow your lead generation & eCommerce sales.
The advantage that gamified marketing holds over traditional marketing is that it can generate 42% more leads and 66% more sales than the conventional marketing strategies. As of now, LetGamify has generated over 1M+ Impressions. The software server has collected over 145K+ Emails and has delivered an Average Conversion Rate of 12.7%
Key features
- Customizable Games
Decide what, when and where to show your games with our fully customizable widgets
- Intelligent Widgets
Decide when, how and what will the user get after on-page interaction with our intelligent & smart system
- Conversion Elements
Create FOMO and boost conversions by displaying a countdown timer or scarcity bar to the user
- Advanced URL Targeting
Choose where to show your campaign, which pages to exclude and you can also choose referrer
- Advanced Management
Easy edit, archive, pause or activate your campaigns, all with a single click
- Detailed Reporting
Analyse your campaigns and see when and where your visitors are coming from! Looks vibrant, right?
- Advanced Triggers
Industry level multiple trigger conditions for desktop & mobile – Exit, %age scroll, X time on page etc.
- Multiple Integration
Integration with most autoresponders, zapier & other to help you take the right action
Prices
STARTER
Price: FREE
- Suite of Gamified Tools
- 15,000 Unique Visitors/Month
- 10 Domains
- Standard Support
- Fully Customizable Fortune Wheel
- Fully Customizable Slot Machine
- Conversion Elements
GROWTH
Price:
- Suite of Gamified Tools
- 15,000 Unique Visitors/Month
- 10 Domains
- Standard Support
- Fully Customizable Fortune Wheel
- Fully Customizable Slot Machine
- Conversion Elements
ESSENTIAL
Price:
- Suite of Gamified Tools
- 30,000 Unique Visitors/Month
- 25 Domains
- Priority Support
- Fully Customizable Fortune Wheel
- Fully Customizable Slot Machine
- Conversion Elements
- Overlay Campaigns
- Upto 2 Sub-Users
- Removable Branding
BUSINESS
Price:
- A suite of Gamified Tools
- 100,000 Unique Visitors/Month Unlimited Domains
- Priority Support
- Fully Customizable Fortune Wheel
- Fully Customizable Slot Machine
- Conversion Elements
- Overlay Campaigns
- Up to 5 Sub-Users
- Removable Branding
All of these plans offer a 14-day trial period to users in case you are confused about which package you should choose.
7) LetConvert
LetConvert is another lead conversion software under the LetX franchise that has been specially designed to help you instantly increase your leads and conversions. LetConvert is the only app you will need to grow to hack your sales by 3x and boost up the sales on your site with social display proof.
LetConvert makes use of strategically designed Social Proof & Real Time Testimonial Pop Ups to guide your users to take actions on your website more effectively. These techniques work incredibly in establishing credibility, fear of missing out and relatedness. These are considered the main ingredients of driving herd mentality.
Key features
use of social Proof & Real Time Testimonial Pop-Ups that has helped numerous online businesses worldwide boost their conversions and profits.
LetConvert is a feature-rich software for lead generation and offers the following powerful tools right at your fingertips in a neat and well laid out dashboard.
- Activity Alerts
LetConvert Show notifications for leads, registrations, checkouts, purchases or any other action on your website and converts the visitors into users by creating Instant Credibility among them.
- Advanced Customization
It allows you to Choose from a range of fonts, colors, and animations and completely customize your ALERT. Choose how your alert will look and where it will be displayed.
- Live Visitor Count
Show live visitor count to the visitors and let them know that they are not alone on your website.
- Custom Curation
Have your own email list of users? Worry not! Simply upload the list and show them on your Websites.
- Customer Card & Journey
Track complete details of your Users under Customer Card once he signs up and maps their journey across the website.
- Customer Rules
Choose when an alert will be displayed on your website and for how long will it show.
- Autoresponse Integration
It Captures the emails of the users and integrates it with your favorite Autoresponder.
Prices
GROWTH
Price:
- 10,000 Unique Visitors per Month
- Unlimited Domains
- Priority Support
- Live Visitor Count
- Customer Journey
ESSENTIAL
Price:
- 30,000 Unique Visitors per Month
- Unlimited Domains
- Priority Support
- Live Visitor Count
- Customer Journey
- Power Trails
- User Reviews
- Removable Branding
BUSINESS
Price:
- 100,000 Unique Visitors per Month
- Unlimited Domains
- Priority Support
- Live Visitor Count
- Customer Journey
- Power Trails
- User Reviews
- Removable Branding
All of these plans offer a 14-day trial period to users in case you are confused about which package you should choose.
8) Finteza
Free tools, such as Google Analytics and similar services, are often used for CRO. However, more and more professionals tend to utilize paid web analytics systems, which ensure higher accuracy and eliminate errors to produce the best optimization results. For example, CRO can be performed using Finteza. For whom: traffic managers, marketing specialists, product managers and web analysts.
Finteza can be used to:
- Analyze the efficiency of adverts in Adwords, Facebook, Quora, Reddit, Instagram, Snapchat and other media. Based on accurate data processing, Finteza will inform you if an ad network provides bot clicks instead of real users
- Build sales funnels based on 15 reports. With this tool, you can create a sales funnel for all users and view which segment works well and which one needs to be revised to improve sales
- Track page loading by cities and countries. The loading report accumulates essential data to help you optimize conversions and boost sales. Find out all weak points with Finteza
The in-depth advert analysis enables the comparison of different campaigns within one network. Thus you can optimize your budgets by disabling inefficient ads. This feature is especially useful for those who purchase advertising and often test headings, pages, images and settings in ad networks.
Another important note: the service supports the specification of conversion values, currencies and attribution models. View the details of the source that has contributed to the purchase, the event time, the user’s city and all actions that preceded the transaction.
9) Visual Website Optimizer (VWO)
Visual Website Optimizer (VWO) is a product and brainchild of Wingify which was developed by Indian online marketing strategist Paras Chopra. According to Chopra, Wingify is an online marketing solution that was developed with an aim to “Make website optimization tools which produce results without requiring a degree in rocket science”. To put it all together in one line, VWO is A/B testing for the masses of would-be CROs who aren’t too gifted at the technical side of things.
Highlight features
Visual Website Optimizer was developed with an objective to make CRO easy and controllable gameplay for any kind of business. Thus it boasts of some really cool and power packed features that have been acknowledged by several experts and users as being extremely effective.
- Process-driven optimization
Run an optimization program that repeatedly improves your visitors’ experience
- Unified view
VWO gives you instant and complete access to a connected, unified view of the individual visitor. The advantage of this feature is that you being the webmaster would virtually get to think and act like your customers and understand the crucial customer outlooks that you may have overlooked before.
- Scalable A/B Tests
Any online business owner would want to have A/B tests at scale without reducing performance. VWO offers you the ideal and dependable infrastructure that can handle billions of events per hour.
- Multivariate Testing
A/B testing can be taken to a broader scale by conducting multivariate testing. Multivariate testing simply means that even though you are still testing only one page, you are being able to test more than a one-page element. This clearly means that you can click on and customize an unlimited number of page elements.
What’s even better about this is that a new section is created under your list of controls and variations as you edit each element and you can also add a custom CSS or Javascript section to each variation.
- State-of-the-art technology
If you sync your website with your VWO account, then you can be damn sure convinced that your website will never slow down. This is because VWO is powered by an asynchronous SmartCode, plus a private and dynamic CDN. These elements together ensure a seamless experience for your visitors.
- Integrations and API
Any webmaster would want a marketing tool would allow them to integrate their website useful and powerful third-party applications. VWO includes out-of-the-box integrations with popular marketing tools, plugins, and extensions like Google Analytics, Clicky Stats, Omniture SiteCatalyst, ClickTale and more.
Furthermore, VWO also supports complete integration with plugins for open-source CMS platforms like WordPress, Drupal, and Joomla and your choice of popular shopping carts Big Commerce and Magento.
- Collaborate with your team on one platform
VWO boasts of seamless project management capabilities to ensure that you remain connected with your entire team without any hindrance and brittle workflows.
- Heatmaps
VWO also comes with a cool and amazing heatmaps features for optimizing your site. This feature helps you analyze which areas or elements of your website have garnered more views over a certain period of time. Heatmaps allow you to figure out which parts of your websites are doing well and which once need improvement.
You can easily visualize how your visitors are scrolling on your site, and till where they scroll or how engaged they are on each section of the page. These valuable insights will help you gain traction with your market competition.
- Clickmaps
Another really useful and productive feature similar to VWO’s heatmaps is the click-map feature. This is a simple tool that helps you visualize where your visitors are clicking the most or least on your site. You can view exactly how many clicks each element on your website gets, and thus you can figure out if certain links are confusing your visitors and if your call to action button should stand out more, etc.
- Security you can trust
Online marketing is a profitable but equally risky business as well. Aligning your website with a marketing tool must ensure a level of security that you can bank on. VWO aims at offering a high level of security expected by world-class businesses through their enterprise-grade platform. VWO’s performance in terms of data security has garnered the trust and adoration of numerous experts and well-established businesses worldwide as it complies with data privacy and security regulations such as the GDPR.
10) Trust Activity
Trust Activity is an internationally renowned lead generation software that helps businesses display lead or sale notifications to visitors in real-time on your website. The software has been applauded by critics and customers for it’s easy to use tools and particularly due to the fact that it shows only true info, no bots and exaggerated data involved. Users from different fields of the internet industry trust their notifications and as result, they trust your website!
Highlight features and benefits
Trust Activity is software loaded with powerful features, that boast the capability to serve the lead generation purposes of almost any kind of online business and optimize their conversion rates.
- Free 7-Day Trial
Trust Activity in any way is considered to be a cost-effective lead generation software. What makes it even better than all of its packages come with a limited 7-day free trial offer. In case you are confused which plan to choose or to actually invest in Trust Activity, then you can try out their services!
- Custom Notifications
Effective and result oriented lead generation requires you to display recent sales and opt-ins on your pages and drive visitors to convert into potential customers.
- Mobile Friendly
More than 85% of your website visitors and even customers are mobile users. Keeping this aspect in mind, Trust Activity has been designed in such a way that all its notifications are mobile responsive and look great on any device. Trust Activity notifications work perfectly on any mobile or desktop.
- Language Translation
Language will never be a barrier between you and your customers when you are using Trust Activity. The software will translate notifications into any language you want.
- Custom Rules and Timing
Trust Activity allows you to have complete control over your notifications time rules, delay and where to display.
- Live Visitor Count
Trust Activity also lets you show everybody how many visitors are browsing your website. This feature is an amazing way to boost your conversions!
- Widget Design
Trust Activity allows you to craft the most beautiful and attractive notifications from a library of different sleek popup templates.
- 24/7 Support
Trust Activity boasts of a super responsive customer support team that guarantees instant technical support that too for free!
11) Optimizely
Optimizely is another popular lead generation and CRO software that has been developed to boost your good reputation by giving you that opportunity to create and personalize your business website and streamline users’ experience. It offers one of the best and most efficient customer services when it comes to online marketing.
As the name clearly suggests, Optimizely lets you optimize your website according to what your customers like. The software has served more than 6,000 diverse companies since its establishment, providing simple to use platforms for a wide range of businesses. The software is considered to be ideal for any business big or small, which can make the best of the services to enhance their customer’s digital experience on their website. Another advantage for business owners is that the platform is priced per quote, and offers separate packages for every kind of user.
Optimizely enables you to track down subtle and abrupt changes in customer behaviors since customer behaviors keep changing all the time. Therefore, you can design your platforms in a much more interactive and efficient manner. This product has created more than 30 billion optimized experiences for its customers.
Key features
Optimizely has been designed to serve the lead generation needs for every organization and can be customized for their size, kind of employees and customers, and the specific industry they are in. For these reasons, Optimizely offers the perfect functionality out-of-the-box.
- Predictive Analytics
- Recommended Audience segments
- Behavioral Audience Targeting
- Simple Visual Editing
- Mobile Web Compatible
- Developer Tools
- Customizable platforms
- Multivariate Testing
- Multipage testing
- Campaign management
- Efficient enterprise-grade security
- Multi-domain support
Technical details
Here is a quick list of the important technical specifications you need to know about Optimizely.
Devices Supported
- Windows
- Android
- iPhone/iPad
- Mac
- Web-based
Language Support
English
Pricing Model
Quote-based
Customer Types
- Small Business
- Large Enterprises
- Medium Business
- Freelancers
Deployment
Cloud Hosted
Packages
Optimizely is available in three different pricing plans. These packages are feature loaded and tailored to the specific needs of the user. Here are the plans to choose from.
Standard
- A/B testing
- Analytics integration
- Multi-page experimentation
- Platform security and compliance
- Stats Engine
- Visual editor
Business
- All Standard features
- Additional roles and permissions
- Advanced targeting options
- Extensions
- Mutually exclusive experiments
- Program management
Enterprise
- All Business features
- Advanced program management
- Behavioral targeting
- Personalized campaigns
- Product and content recommendations
- Third-party audiences
11) Lucky Orange
Lucky Orange is a comprehensive website personalization solution that has been designed to serve the CRO requirements of online businesses so they can provide visitors with uniquely tailored experiences by combining the power of the machine and human intelligence.
The software has been particularly praised for simultaneously showing targeted content and elements to defined segments of your website like banners, text, images, forms, and popups. It also lets you handle the following key operations all from one platform.
- Show dynamically AI generated recommendations unique to each visitor
- Send automated, personalized re-marketing email drip campaigns
- A/B testing any or all of these changes
Lucky Orange works perfectly on any kind of website and it has been designed to integrate seamlessly with any CRM/user database, any product database, and any analytics platform.
Lucky Orange offers step-by-step wizards and no coding is required to operate the software. The interface of the software is extremely intuitive and designed for non-technical professionals. The developers aim at doing everything possible to help you get started with your lead generation campaign including
- Easy copy/paste installation
- Assisted on-boarding
- Training
- Managed service available
Key features
Lucky Orange is considered as a good tool for mass marketing for numerous webmasters and has been noted to be ideal for almost all kinds of businesses. Your customers will have an easy experience finding their wants since it has a specific targeting of users.
Customer service offered by the tool is excellent and all issues and questions are quickly answered by their super responsive support team. The support team is extremely helpful and willingly implement new strategies for customer engagement on e-commerce websites.
- Broadcast Manager
- Site Optimizer
- Website Personalization
- WYSIWYG Editor
- A/B & Multivariate Testing
- Content Recommendations
- Product Recommendations
- Smart Promotions
- Exit Intent Popups
- Cart Reminder Emails
- Re-Marketing Emails
- Email Recommendations
- Email Drip Campaigns
- Targeted Emails
- Behavioral Targeting
- Referral Targeting
- Embedded Content
- Targeted Forms
- Targeted Sliders
- Targeted Countdowns
- Targeted Banners
- Email Capture
- Site-Dynamic Data Capturing
- Geotargeting
Price
Lucky Orange offers 4 different packages that have been priced according to the amount of traffic your website encounters. With plans starting from $1.00 per month, Lucky Orange offers packages pretty feature rich offering all the necessary tools and services required for every kind of user. All their packages are Subscription based with a free trial also available.
LITE
Price: $225 per month billed annually ($250/month billed monthly)
- Ideal for low traffic sites
- Perfect for websites with less managed service, page views, and customization
POWER
Price: $412 per month billed annually ($450 per month billed monthly)
- Ideal for businesses with a need for more campaigns and features.
ENTERPRISE
Price: $900 per month billed annually ($1000 per month billed monthly)
- Ideal for large companies
- Perfect for websites with high traffic and extensive requirements
Why is CRO important?
The concept of online conversion rate optimization (or website optimization) came into mainstream existence as competition grew on the web during the early 2000s when the e-commerce industry started developing at an extremely rapid rate. E-commerce marketers since the past few years have been looking to improve their website’s performance in the aftermath of the dot-com bubble.
Numerous website analysis tools have gradually been developed to generate an awareness of about the importance of conversion rate optimization and allow all forms of internet businesses, websites and internet marketers to produce measurables for their tactics and improve their website’s user experience, ultimately resulting in increased lead generation and higher conversions.
Conversion rate optimization has been touted as a key aspect in enabling internet businesses to lower customer acquisition costs by getting more value from the visitors and users they already have. You can grow your business by optimizing your conversion rate by increasing revenue per visitor, acquire more customers.
An important thing to note here is that many people often confuse CRO with direct response marketing due to certain similarities. But here’s the reality! Direct response marketing is an approach that emphasizes tracking, testing, and on-going improvement and Conversion rate optimization shares many principles in common with it.
Important elements of CRO
CRO is not as complex as it sounds and is actually a pretty sorted and well laid out mechanism to boost conversions in business if you carefully and thoroughly understand some of the essential elements involved in CRO. So to boost your understanding, we have shortlisted some of the most important elements involved in CRO which we recommend you should know about. (You can always search the web for more elaborate information on each of these elements and more)
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Data collection and processing : [Updated] Top 10 Best Conversion Rate Optimization Tools 2024
A good and powerful CRO platform must possess the ability to automatically discover which subsets have the greatest predictive power, including any multivariate relationship after processing hundreds of relevant variables. The CRO tool must also be able to effectively combine pre- and post-screening methods to drop in irrelevant or redundant data as appropriate.
The importance of these requirements is that it provides a flexible data warehouse environment that accepts customer data as well as data aggregated by third parties meaning it’s essential to ensure the data is as ‘clean’ as possible, before undertaking any data analysis. A common example for this can be eliminating activity from bots, staging websites, or incorrect configurations of tools such as Google Analytics.
- Data collected during CRO can be numeric or text-based. It can be either nominal or ordinal as well. The advantage of having this kind of versatility is that bad or missing values are handled gracefully.
- Data collected during CRO can also be geographic, behavioral, customer based, contextual, frequential, demographic, etc.
Hypothesis
Forming a hypothesis is the next step after data collection simply because it forms the foundation of why changes are made. The hypotheses, in this case, are made based on observation and deduction and it must be kept in mind that each hypothetical situation is measurable, else no conclusions can be derived.
Optimization goals
Before understanding optimization goals, it is important to understand the official definition of “optimization”. It can be defined as the discipline of applying advanced analytical methods to make better decisions. Optimization can be considered as a framework where decisions are calibrated to optimize the business goals that are explicitly defined. These optimization methodologies have a long-standing history of success in a wide variety of industries.
Airline scheduling, supply chain management, military logistics, telecommunications routing, financial planning are some of the most common examples. The goals for optimization should include maximization of conversions, revenues, profits, LTV or any combination thereof.
Business rules
A key prerequisite under an optimization framework is that arbitrary business rules must be handled under them. Using such a platform entails that one should adapt targeting rules according to the understanding they grow about these and other business rules.
Real-time decision making
The next crucial point is that ad/content servers use an audience screen method to place visitors into segments, once the appropriate mathematical models have been built. These servers then select the best offers, in real time. While business rules are enforced, the business goals are optimized simultaneously. A major advantage here is that mathematical models can be refreshed at any time to reflect changes in business goals or rules.
Statistical learning
Once you are done with setting up the appropriate mathematical model for your CRO campaign, you will need to ensure that the results obtained are repeatable by employing a wide array of statistical methodologies. Common techniques that together help distinguish true effects from chance events include variable selection, validation testing, simulation, control groups and more.
A champion/challenger framework is usually utilized in such scenarios to ensure that the best mathematical models are deployed always. In addition, by the ability to analyze huge datasets and to retain historical learning also considerably enhances performance.
How does CRO work?
Now that you have more or less understood what CRO basically is and why it is important, it is high time you understand how CRO works. The entire process of conversion rate optimization seeks to increase the percentage of website visitors that take a specific action by methodically testing alternate versions of a page or process. These may include some common actions like submitting a web form, making a purchase, signing up for a trial, etc. In doing so, businesses do not need to invest more money on website traffic and are able to generate more leads or sales, hence increasing their marketing return on investment (ROI) and overall profitability.
For example, if a landing page has a conversion rate of 10% and receives 2000 visitors a month, then the page will generate 200 conversions per month. If the conversion rate can be improved to 15% by optimizing different elements on the page, the number of conversions generated jumps by 50% to 300 per month.
Adopting conversion rate optimization on a larger and professional scale has had several approaches since the breakout of the dot com bubble in the late 2000s. The two most talked about schools of thoughts prevailing in the last few years include:
- More focus on testing to discover the best way to increase website, campaign, or landing page conversion rates.
- More focus on the pretesting stage of the optimization process.
While the first approach seems quite clear in two lines, the second approach requires some briefing. Here, the optimization company will be willing to deploy testing mechanisms to increase conversion rates after creating a targeted message that appeals to that particular audience after investing a considerable amount of time understanding the audience.
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Conclusion: Top Best Conversion Rate Optimization Tools In 2024
Without help of any tools it’s seems difficult to boost conversion of any website. And here we have come-up with the top 10 Best Conversion Rate Optimization Tools In 2024 that anyone can easily use in order to boost the conversion of their website by 200%. We have used the tools in the list a few times and they worked very well for us and it can help you in boosting your conversion rates.
We hope this post, suits your purpose well. Feel free to share this post on one of the trending social media platforms of your choice like Facebook, LinkedIn and Twitter. Drop a comment to tell us which tool you use to boost conversion of your website.
