Are you as hooked on lifetime deals as I am? If so, you’ve probably heard of AppSumo—the go-to platform for entrepreneurs and businesses around the world to snag amazing lifetime software deals.
Over the years, I’ve personally purchased dozens of deals from AppSumo, and if you’re just starting out and looking to score your first digital tools, this review is for you. In this article, I’ll clear up any doubts you might have and give you the full scoop on AppSumo.
We’ll take a deep dive into how AppSumo works, explore why so many companies are eager to promote their products there, and share tips on how to pick the best lifetime deals.
Plus, I’ll walk you through the pros and cons of using AppSumo, and even suggest some alternative platforms worth checking out. Ready to discover why entrepreneurs love this platform? Let’s dive in!
What is AppSumo?
Businesses can access lifetime deals on software through AppSumo.
Think of AppSumo as Groupon for marketers and startup enthusiasts.
On the website, there are new deals added every week, allowing you to save anywhere from 50% to 99% on apps to grow your business.
As a side hustle, Noah Kagan founded AppSumo as a side business. But when he began to use a professional copywriter for his email blasts, AppSumo quickly gained traction in the market.
AppSumo has a definite growth hacker and startup vibe, so lifetime deals you can expect will include things like tools that can help you design better websites (like Ultimate Addons for Elementor) to invoicing and reporting tools that can get you paid easier.
You can also expect to see tools for content marketing and social media marketing.
However, you shouldn’t expect to find companies on AppSumo’s site such as Microsoft or Adobe, because of the business model.
To be honest, there have been a number of times when AppSumo has impressed me with the caliber of companies it gets deals with. TechSmith and Deposit Photos spring to mind as companies that have been featured on AppSumo in the past.
How does AppSumo work?
By leveraging the AppSumo audience for publicity and capital, AppSumo negotiates deals with app vendors.
The business model makes sense for startups who want their app featured on a network as large as AppSumo, a network that virtually guarantees sales instantly.
Is AppSumo legit?
With AppSumo, you still get software for a lower price and if you don’t like it, you get a no-questions-asked refund for up to 60 days after your purchase.
When it comes to the question of whether AppSumo is legit, AppSumo poses no risk to you as a buyer. However, app vendors must give the majority of their revenue to AppSumo (70%) in order to be featured.
Taking this into consideration, one can understand why AppSumo has revenues in the eight figures (think millions of dollars a year).
In the absence of due diligence, the startup could become overrun with new clients and support requests for very little financial gain.
One possible concern with AppSumo involves the actual app vendor and not AppSumo itself. Despite AppSumo’s due diligence, there have been occasions when a deal has gone south and the company has gone out of business as a result.
I was one of the customers who received a full credit refund from AppSumo in the most recent case, so I bought another AppSumo deal immediately.
I should point out that AppSumo does have a 60-day refund policy, so you can get your money back if you ask for a refund within that time frame.
Which AppSumo lifetime deals have been the best?
Appsumo has been involved in so many legendary deals. More than just its price, AppSumo is a favorite among entrepreneurs and growth hackers because of the quality of the tools it recommends.
The Sumo’s, as these guys are called, are former employees of Facebook, Google, and Mint who know what to look for when shopping for business apps.
Every tool is tested before being promoted, and they handpick the best of the best and negotiate special deals, which are usually over 70% off.
We are talking about AppSumo deals like:
- ClickMinded – Written by Tommy Griffith, who served as the SEO manager for Airbnb.
- TechSmith Camtasia Studio – One of the best screen recorders available.
- MissingLettr – Keep social media sharing your content.
- Beacon – Create ebooks from your WordPress posts with this ebook creator.
- Stencil – Faster way to create professional graphics.
- CloudApp – Annotation and collaboration tool in the cloud
- Ultimate Addons for Elementor – Improves WordPress’ best website builder Elementor.
There are also free AppSumo deals like:
- Checklist for SEO by Clickminded
- StreamSkill
- Giving Docs
The deals are unlikely to return once these codes have been used up. During the Black Friday sales, Clickminded and DepositPhotos have displayed exceptions.
Make sure to subscribe to AppSumo’s newsletter so that you are notified when AppSumo delivers a collection of the best offers from the previous year around Black Friday.
Those who subscribe to AppSumo’s newsletter will not be spammed but will receive a monthly newsletter that is always entertaining and alerts them when new apps arrive.
I’m happy to share some purchasing hacks with you if you’re wondering about AppSumo discounts or coupon codes while we talk about when to buy from them.
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Conclusion- AppSumo Reviews 2024
Any serious entrepreneur will reach for their credit cards when they see AppSumo’s treasure trove of awesome deals. Follow these simple tips to avoid buyer’s remorse.
