In the world of online advertising, choosing the right platform can be confusing. That’s why I’m here to give you a straightforward review of Adsterra, a popular advertising network.
I’ve tried many advertising networks and want to share my thoughts on Adsterra. Let’s see if it’s as good as they say: I’ll lay it out in an easy language that anyone can understand.
Adsterra Review: Is It The Leading Advertising Network?
Are you interested in increasing your profits across all verticals and gaining access to high-quality global direct traffic?
Adsterra is a renowned ad network that follows a Partner Care approach. It’s a perfect Adsense alternative that serves over 35 billion ad impressions per month all over the world.
Advertisers can choose between an intuitive self-serve platform with automated onboarding and support via live chat, or they can work with a personal manager.
Adsterra takes fraud and scams seriously and implements strict measures to detect, prevent, and fight them. Each website and campaign undergoes a thorough inspection before approval, using in-house security software, reliable third-party solutions, and human review.
Adsterra is currently working with publishers and marketers worldwide, covering 248 GEOs.
Adsterra works with 35K+ direct publishers and 15K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.
Its primary advertisement types include CPM, CPA, and CPC as well. They also offer 248 GEOs, Mobile and Desktop traffic, 35k Direct Publishers, and a lot of different ad formats and payment methods.
Furthermore, Adsterra has some of the highest possible CPM rates around for publishers, as well as a 100% fill rate, and you can be sure that the ads will appear 100% of the time.
Publishers looking to monetize their websites will undoubtedly be happy to recognize that Adsterra has a trusted and timely payment schedule.
Who Can Benefit from Adsterra Ad Network?
1. Advertisers:
Brands: Brands looking to promote their products or services can benefit from Adsterra’s extensive targeting options and access to high-quality traffic.
Agencies: Advertising agencies can leverage Adsterra to run effective ad campaigns for their clients, utilizing the platform’s targeting settings and diverse ad formats.
Media Buyers: Media buyers can tap into Adsterra’s network to acquire CPM, CPC, and CPA traffic from a vast pool of direct publishers, ensuring their ads reach the right audiences.
2. Publishers:
Website Owners: Website owners and bloggers can monetize their websites, blogs, or social media traffic by partnering with Adsterra. The platform offers competitive CPM rates and various ad formats.
Content Creators: Even those without a traditional website can earn through Adsterra’s solutions, as the network provides options for monetizing traffic without the need for a website. AI algorithms help optimize ad feeds and CPM rates.
3. Affiliates:
CPA Affiliates: Adsterra’s Network offers a source of profitable offers from reputable advertisers. Affiliates can enjoy risk-free, rapid payouts and access a wide range of money-saving tools like backlinks and postbacks to enhance their profits.
Overall, Adsterra caters to a broad spectrum of users in the digital advertising ecosystem, offering them the tools and opportunities to achieve their advertising and monetization goals efficiently.
Whether you’re an advertiser looking to reach the right audience, a publisher seeking to monetize your traffic, or an affiliate aiming to boost profits, Adsterra provides solutions tailored to your needs.
Why Choose the Adsterra Ad Network?
1. Unique Partner Care:
Adsterra provides excellent support to its partners by going the extra mile. With their Partner Care Standards, they not only answer questions but also offer expert guidance on optimizing campaigns and monetizing traffic.
Adsterra’s expert managers are readily available to help improve ad strategies, ensuring that partners get the maximum benefit from their advertising efforts.
2. Ad Safety and Traffic Quality:
Adsterra has a strong in-house security system with three levels of protection. This security system actively prevents issues like ad fraud, malware, and bot traffic.
It ensures that partners receive high-quality views and clicks, providing a secure and trustworthy advertising environment.
Moreover, Adsterra uses intelligent algorithms that utilize over 20 parameters to serve offers to the most relevant audiences, which enhances campaign effectiveness.
3. Performance-Boosting Tools:
Advertisers can benefit from automated bidding strategies and fine-tuned bid adjustments through tools like Traffic Estimator, Smart CPM, and Custom Bid.
These tools can help optimize traffic by conversions (CPA Goal) and ensure higher payouts for the best-performing ad placements.
4. Self-Serve Platforms:
Adsterra’s Self-Serve platforms have a user-friendly interface, making it easy to start advertising or monetizing. Routine tasks are automated to ensure a great user experience.
5. Proprietary Ad Formats:
Adsterra creates unique ad formats, like Next-Gen Social Bar Ads, that resonate with digital-native audiences who visit social networks.
These exclusive formats allow marketers and website owners to effectively reach high-intent audiences with engaging creative content.
6. Competitive CPMs:
Adsterra is a well-known ad network that offers high CPM rates, making it one of the top-paying ad networks in the industry. Their primary focus is on conversions rather than just views.
This ensures that their partners can benefit from various traffic types with no entry limits on the volume of impressions they send.
These advantages make Adsterra a valuable choice for advertisers, publishers, and affiliates within the digital advertising ecosystem.
Adsterra: Range of Ad Formats
1. Popunder Ads:
Popunder ads are displayed in a new browser window underneath the current window.
They often appear when a user clicks on a webpage, providing advertisers with an opportunity to capture their attention without immediate interruption.
2. Social Bar:
Social Bar is a unique, fully customizable ad format developed by Adsterra. It’s a push format that doesn’t require opt-ins. Advertising campaigns with Social Bar are truly ROI-boosting. Adsterra offers subformats to Social Bar:
- In-Page Push — a less intrusive version of traditional push notifications. They appear directly within the webpage content, allowing for a smoother and less disruptive user experience.
- Interstitials — advertising format that covers the user’s whole screen on a browser web page, ensuring unmissable visibility.
- Icon Notifications — animated icons with or without a chat bubble that interact with users and invite them to click.
- Custom Widgets — eye-catching static or dynamic widgets with powerful CTA buttons that boost click-through rates.
4. Native Advertising:
Native ads blend seamlessly with the content of a website or app. They match the visual style and layout of the platform, making them less disruptive and more engaging for users.
5. Display Banners:
Display banners are a traditional form of online advertising with proven efficiency. They come in various sizes and are placed strategically on websites to showcase products, services, or promotions. Banners can be used anywhere on the page: header, sidebar, footer, etc.
5. Smart Direct Link (for publishers only):
Smart Direct Link is a URL that contains thousands of high-paying ads. You can attach this URL to texts, images, GIFs, or videos. Users who click the link will be redirected to an advertiser’s landing page or website.
Adsterra: For Advertisers and Publishers
Benefits for Advertisers:
1. Targeted Advertising: Adsterra provides access to over 20 targeting options, allowing advertisers to precisely reach their desired audience. This targeted approach improves the effectiveness of ad campaigns.
2. High-Quality Traffic: Adsterra employs a 3-level security system that prevents issues like malware, ad fraud, and bot traffic. This ensures that advertisers receive high-quality views and clicks, leading to better conversion rates.
3. Expert Guidance: Advertisers receive expert assistance in optimizing their campaigns and ad strategies. Adsterra’s support team goes beyond answering questions, offering valuable guidance to improve ad performance.
4. Performance-Boosting Tools: Advertisers can use tools like Traffic Estimator, Smart CPM, and Custom Bid to automate bidding strategies, optimize traffic by conversions, and fine-tune bid adjustments. These tools enhance campaign performance and profitability.
5. Wide Range of Ad Formats: Adsterra offers a variety of ad formats, including proprietary ones like Next-Gen Social Bar Ads. This diversity allows advertisers to choose the format that best suits their campaign goals and target audience.
6. Competitive CPMs: Adsterra is known for its competitive CPM rates, prioritizing conversions overviews. Advertisers can achieve a favorable return on investment (ROI) and profitability with their campaigns.
Benefits for Publishers:
1. Monetization Options: Publishers can monetize their websites, blogs, or social media traffic with Adsterra. The platform offers competitive CPM rates and a variety of ad formats to maximize revenue potential.
2. AI Optimization: Adsterra uses AI algorithms to fine-tune ad feeds and CPM rates, ensuring that publishers receive the most relevant and lucrative ads for their audience.
3. User-Friendly Self-Serve Platforms: Adsterra’s Self-Serve platforms feature intuitive interfaces that make it easy for publishers to get started with advertising or monetization. Automation of routine tasks simplifies the process and enhances the user experience.
4. No Website Required: Adsterra provides solutions for earning without a website, making it accessible to content creators and individuals without traditional websites.
5. Competitive Payouts: Publishers benefit from Adsterra’s competitive payouts, allowing them to earn from various traffic types with no entry limits on the volume of impressions they send.
6. Diverse Partnership Opportunities: Adsterra offers partnership opportunities to a wide range of publishers, whether they have websites, blogs, or other online platforms.
Steps to Register on Adsterra:
Step 1: First, you need to choose your role (Advertiser / Publisher/Affiliate).
Before you start working with a profile as an advertiser, you should fill out the profile.
Step 2: Check your welcome page to understand what ad formats, cost models, and payment methods are available.
Step 3: Get to know your personal account (left menu), where you can browse different sections.
Step 4: Create a campaign
Here you can find all the needed settings for your convenience like frequency capping, impression, and budget limits, blacklist, whitelist, etc. Control performance by adjusting your settings, integrating a tracker, adding a blacklist for low-performing placements, pausing, restarting, deactivating campaigns, and cloning campaigns.
An important tip: make sure the post backtracking is up and running. Why? You can find more info about it here.
Step 5: For payment, click on the Finance section
Adsterra has plenty of payment systems, so you can pay through many options: Paxum, Capitalist, Wire Transfer, and Visa/MasterCard/UnionPay. Clicking on the payment method shows a minimum deposit.
Clicking on the payment method shows a minimum deposit. (from $100 and differs for various payment methods)
Step 6:
Preview to make sure all settings are correct and send the campaign for verification. Join Adsterra and use our exclusive promo code UCUDK6PL to have a bonus!*
Deposit $200 into your account to get a bonus of $50 on your Adsterra account immediately.
* Valid until 2024/12/31; new advertisers only.
Pros and Cons Of Adsterra
Pros:
- Adsterra offers over 20 targeting options, allowing advertisers to reach their desired audience precisely.
- A robust in-house security system prevents malware, ad fraud, and bot traffic, ensuring high-quality views and clicks.
- Advertisers receive expert support in optimizing campaigns, targeting, and bidding strategies.
- Adsterra provides performance-boosting tools like Traffic Estimator, Smart CPM, CPA Goal, and Custom Bid for campaign optimization.
- Advertisers can choose from high-converting ad formats, including proprietary ones like Next-Gen Social Bar Ads.
- Known for competitive CPM rates, Adsterra prioritizes conversions for better ROI.
- Publishers enjoy a 100% fill rate and anti-AdBlock feature.
- Unrivalled Partner Care approach.
- Adsterra works with many verticals: iGaming and eSports, Utility (Antiviruses, Cleaners), E-commerce, Sweepstakes, Finance, Pin submits, Social / Dating, Mobile, Subscriptions, Apps, and Browser Extensions (Addons).
- Opportunity to work with a personal manager or control everything yourself with the user-friendly SSP.
- Publishers don’t have a minimum traffic requirement to work with Adsterra; traffic quality is key.
Cons:
- The online advertising space is highly competitive, which may require advertisers to optimize their strategies for success.
- No demographic targeting (yet).
- Not that many payment methods are available.
- Some payment methods need confirmation.
Adsterra: User Reviews
Customer Support Offered by Adsterra:
Adsterra offers exceptional support to both advertisers and publishers. They provide expert guidance for optimizing campaigns, offer high-quality traffic, and simplify the advertising process with user-friendly platforms.
Adsterra’s commitment to partner care goes beyond answering questions and ensuring the success of its partners’ endeavors.
The support network includes FAQs. Please search our FAQs before submitting a question to receive a speedy resolution.
FAQs
📈 What targeting options does Adsterra provide for advertisers?
Adsterra offers over 20 targeting settings, allowing advertisers to precisely reach their desired audience based on various parameters such as location, device, demographics, and interests.
🔒 How does Adsterra ensure ad safety and traffic quality for advertisers?
Adsterra employs a 3-level security system to prevent issues like malware, ad fraud, and bot traffic. This system ensures that advertisers receive high-quality views and clicks, leading to better conversion rates.
💰 How competitive are Adsterra's CPM rates?
Adsterra is known for its competitive CPM rates. The platform prioritizes conversions over mere views, ensuring that advertisers can achieve a favorable return on investment (ROI) and profitability with their campaigns.
🤝 How does Adsterra support publishers in monetizing their traffic?
Publishers can monetize their websites, blogs, or social media traffic with Adsterra, which offers competitive CPM rates and a variety of ad formats. The platform's AI algorithms optimize ad feeds and CPM rates for maximum revenue potential.
🖥️ Do I need a website to monetize with Adsterra as a publisher?
No, Adsterra provides solutions for earning without a traditional website, making it accessible to content creators and individuals without websites.
💲 What kind of payouts can publishers expect from Adsterra?
Adsterra offers competitive payouts to publishers, allowing them to earn from various traffic types with no entry limits on the volume of impressions they send.
Quick Links:
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Conclusion: Adsterra Review 2024
Wrapping up my review of Adsterra, I’ve got to say that it’s been quite an eye-opener.
This platform offers a good mix of ad formats and targeting options, which I found really handy. It’s not without its little hiccups, but overall, Adsterra stands out for its versatility and user-friendly experience.
For anyone looking into diversifying their ad strategy, it’s definitely worth considering. Just remember, the best ad platform is the one that aligns well with your specific needs and goals.
