Sendlane Review 2024 Pros & Cons [Should You Invest?]

Sendlane Review

Overall Verdict

As it is too young in the email marketing industry, Sendlane gives the run for money to others in the industry. It is a perfect solution for digital marketers.

Out of 10


  • Email Marketing
  • Real Time Analytics
  • Marketing Automation
  • Multi Variable Segmentation
  • Intelligent Pop-ups
  • The clean, reporting interface


  • Compared to most rivals, Sendlane is more expensive.
  • Integrations are limited compared to competitors
  • Sendlane does not allow international SMS owing to data and privacy restrictions.


Price: $ 18

Here I present to you my Sendlane Review for [2023]. This review stands out from the crowd because it is thorough and analytical, providing all the critical elements you need to make an informed buying decision, unlike the vast majority of Google reviews, which are either outdated or lack vital information like current pricing and feature sets.

When you learn more about Sendlane’s main features, integrations, email deliverability, email builder, customer service, and pros and cons, you’ll have a better idea of whether or not it’s worth the investment.

As an added bonus, I will compare Sendlane to several other popular email marketing platforms and give you my objective assessment of whether or not you should use Sendlane.

Sendlane Review

🚀Bottom Line Upfront

Sendlane is not the most affordable option, and getting started with it requires a respectable amount of effort. In my opinion, there is still room for improvement there. Stick with something like Ontraport or ActiveCampaign here instead if you want something comparable, but with a track record that has already been established.

Sendlane review


What is Sendlane?

Sendlane-Review - What is Sendlane

Sendlane’s email marketing software enables businesses to do it all from one place. With the company’s expanded network of partners, they have various digital and social media tools at their disposal.

The main goal is to achieve success by providing an easy-to-use solution for your business instead of investing heavily in expensive set-up costs or software that isn’t always delivered on time and beyond expectations.

Is Sendlane Worth It?

Sendlane will help you reach your marketing goals. Sendlane provides a full array of state-of-the-art email and SMS marketing tools tailored to the needs of advanced digital marketers, e-commerce retailers, digital agencies, and small and medium-sized businesses.

While the price tag may be prohibitive for certain startups, it’s well worth it for anyone who needs reliable email delivery and hassle-free automation.

If you’re on a tighter budget but still want to keep your customers engaged, MailChimp is a great freemium choice. However, Kajabi is the best option if you’re prepared to take your marketing efforts to the next level with a comprehensive system, regardless of budget. Don’t settle for less than Sendlane’s potent marketing tools can give your organization.

Sendlane Features


Sendlane has got scads of features and is perfectly designed for bloggers. It is perfectly designed for the automation process and creates 1-on-1 interactions.

1] Email Marketing

It is one of the best Email marketing tools in the industry since it makes you start sending emails, and auto-responders are quick enough.

Sendlane Review- Email Marketing

Sendlane has a lot of functionalities with its email marketing tool. Let’s have a look at them:

  • Campaigns: Send and Schedule your email campaigns on the go.
  • List Management: Manage your business and create a list for your business. Create as many campaigns for your business.
  • Automation: You can include or exclude any recipients from your list.
  • Advanced Web Forms: If you are a coder and have the webforms, then you can integrate the webforms in seconds with our website.
  • Custom Templates: Several templates are available, which are readily available in the drag-and-drop builder.

2] Automation Process

One of the reasons I love Sendlane is its automation process. The automation process of Sendlane lets you choose which emails need to be sent to whom according to the focus.

Also, it moves people from one list to another and pushes them through different funnels. It moves the subscribers to a list that could bring you more engagement and more sales.

It eases more tasks for you:

  • Create highly converting funnels
  • Subscribe to the Notifications
  • Clean list of inactive subscribers
  • It also uses tags to segment subscribers. Sendlane helps by using the tags for your subscribers and sending every detail of them based on their activity. This way, you can target more.

Also, you can choose between the auto-responder series and the automation workflow in the dashboard.

3] Real-Time Tracking

Sendlane helps you track your start sending the emails and keep a finger on your email campaigns to know if your strategy works right.

With real-time tracking of Sendlane, you can check:

  • Email Statistics include data such as successful deliveries, open rates, click rates, Unsubscribers, and Links that were clicked.
  • Subscribers’ data and management, such as the segmentation of your subscribers based on their activities and interests and detailed reports on the behaviors of the subscribers.
  • Landing Page Stats include Total visitors, monthly visitors, opt-in rates, conversion rates, and weekly overview.

4] Event Tracking

What’s more notable here is the live email tracking of each email! The email tracking of the email can give you a dive into all the reports and your performance.

The intuitive dashboard gives you a list of all your current and past campaigns that you want to look for and also maps the success ratio for each of the movements.

This means that by the email tracking feature, you can properly track how much email is bringing the conversion for all of your campaigns.

Moreover, Sendlane gives the marketing pixel a unique HTML code. This code can be copied and pasted to the clipboard to map the visitors and track factors such as the conversion amount, currency, sign-ups, and page visits.

5] Email Re-targeting

E-mail retargeting works well to bring visitors to your website and filters the visitors based on the rules you set and the customers’ behavior. It does each task, such as the abandoned carts, discounts, the recommendation of the products, and various other rules.

Thus, it is an ROI to your business. It works the same way as re-marketing does.

When the visitor visits your website, and he/she leaves your website without taking any action, an email is sent to you to convince the visitor to take further action.

Sendlane detects the vis perfect way to bring back the visitor to your site without much ado. start sending the emails also helps by serving the purpose of:

  • Track the subscribers for each mail you send.
  • Send personalized emails based on the subscriber’s behavior.
  • Use the pre-designed automation template to set up your workflow in minutes.
  • Setting up is easy!! Just activate, copy, and paste.

Sendlane Integrations & API

Even better, Sendlane integrates so well with different applications and web services. It has unique software that can bring better sales and, eventually, more conversions. With this software integration, you can make the contact information readily available to the vendors.

Sendlane Review- Integrations

This also works really well with the affiliates. As an affiliate, you can capture emails using this amazing Sendlane API.

Some of the platforms that integrate well with Sendlane and ease your task are:

  • Zapier
  • Shopify
  • WooCommerce
  • ClickFunnels
  • Privy
  • OptimizePress
  • Deadline Funnel
  • JVZoo
  • PaykickStart
  • LeadsTunnel
  • Wheeli
  • Popup Manager and many more…

Deep Insight into Integration with Shopify

The integration with all other apps, such as PayPal and WooCommerce, works well with Sendlane. What’s even more impressive is its deep data digging into Shopify. Sendlane keeps track of all your Shopify customers and tracks the campaigns, thus increasing the chances of ROI.

Sendlane Review- Workflow and Tracking

If visitors visit your Shopify cart and return without action, you can re-target the customers.

Sendlane Pricing Plans

Sendlane pricing faqs

Sendlane pricing plans are simple. There are no setup fees and no contracts for this tool. Also, the pricing model is similar to all other email automation tools.

The prices may be monthly or annually. You can save up to 14% on an annual plan.


Sendlane Support

Whenever I review software, I consider customer support the most critical aspect. Sendlane does a perfect job when it comes to serving and helping its customers.

It comes to the rescue every time you are struck. Sendlane comes up with a live chat support system. Not the live chat, it also has a ticketing support system.

The support system is available on the right-hand side at the bottom of each page with a bright red button. The support is available 24/7/365, and it has got a team of experts to help you.

It also has a knowledge base with guides and video tutorials, which you can refer to for free.

Best Sendlane Alternatives

1) ActiveCampaign


ActiveCampaign is a CRM that allows you to automate your email marketing, marketing automation, and CRM.

It also gives you the power to create custom CRMs for your customers. You can integrate your best practices emails with ActiveCampaign’s Salesforce integration or create your own.

ActiveCampaign is a cloud-based software that allows you to send email marketing, create marketing automation, and manage customer relationships. The ActiveCampaign interface is easy to use and set up and features a drag-and-drop campaign builder.

2) Omnisend

Sendlane Alternative Omnisend

Omnisend is a platform that automates email marketing, SMS, and analytics. It has a suite of tools for digital nomads that allows them to run their businesses anywhere in the world.

Omnisend is a full-service marketing automation solution for your eCommerce business. It automates email marketing, automated phone calls, SMS, or online surveys.

It is easy to use and works as you want it to, doesn’t consume any of your time, and gives you the chance to focus on what you do best – running your business.

You can now focus on the things that matter – running your eCommerce business instead of building an app with JavaScript and HTML.

3) SendinBlue

Sendlane Alternative -Sendinblue

SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails, and SMS message functionalities within a suite. SendinBlue is known for its reliability and ease of use.

SendinBlue offers the power to send unlimited emails while using only 1GB of storage per mailbox. You don’t have to worry about storing emails in Gmail or Yahoo. Instead, you can simply use SendinBlue as your email marketing tool!

Quick Links:

Sendlane Reviews & Testimonials by Users

sendlane reviews capterra Sendlane pricing features


FAQs: Sendlane Review [2023]

✅What are Sendlane Pricing Plan?

Sendlane pricing plans are transparent with plans like growth plans at $99 for contact up to 5000 & professional plans at $249 for contact up to 10000.

😎 Does Sendlane offers free trial?

Sendlane offers 14 days trial that allows you to access pro services. This plan allows only 500 contacts and 1000 emails.

🔥 Can I integrate Sendlane with my website?

Sendlane offers all the tracking pixels, tools, and integrations required to help leverage the platform. In addition, our 24/7 support team is always available to help you.

👉 Is Sendlane worth it?

I have really enjoyed using Sendlane. It can be hard to figure out, but it has been good overall. Their customer service is the best that I have seen and they are much better than companies who have been around for a long time.

👉What does Sendlane do?

Sendlane is a way to send emails. You can make lists of people to who you want to send emails. Sendlane lets you make a list based on what the person does, where they live, or what they have bought before.

👉 Is Sendlane an autoresponder?

Sendlane is a marketing and email automation platform. It helps customers manage their sales funnel in one place. This way, they do not need to worry about handling everything on their own.

👉 Is Sendlane a CRM?

Sendlane is the perfect way to reach your audience and save money in email marketing. Send emails that are tailored just for them, not all of those pesky marketers who want you on their list too! Sendlane offers a wonderful tool with its Cloud-based service; consumers can now create personalized messages without having any technical knowledge, making it easy as pie. With this intuitive interface, anyone from content creators right down to e-commerce company managers will have no problem using the platform.

Conclusion – Sendlane Review [2023]: 🤔Should you go for it?

When Sendlane was designed as an email marketing tool and a solution for email marketing, digital marketers and e-commerce/shopify store owners were in mind during the development process.

It accomplishes this goal by providing a straightforward graphical user interface and functions such as an email automation workflow builder and a landing page builder.

In my opinion, the platform has successfully accomplished its mission of serving as a tool for marketing. Sendlane has accumulated a sizeable user base even though it is still in its infancy, and I believe this trend will continue. More marketers have become aware of its benefits.

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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