Moosend vs ActiveCampaign 2024: 🥇 The Ultimate Showdown!



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$ Pricing
$8/mo $9/mo
Best for

This platform helps it’s users to design customize and deliver emails to the targeted audience groups. It also allows us to design and send email ma

ActiveCampaign is an email marketing service provider launched in the year 2003 by its CEO and founder Jason Vanderboom. The headquarters of the activ

  • Dynamic email content
  • Report generator. Moosend provides a comprehensive report for every campaign that is also easy to understand.
  • Next-level features. Utilize a bunch of advanced features like customized landing pages and priority support in the Enterprise plan.
  • Professional and straightforward tool and provides the best deliverability rates.
  • Zapier Integration
  • Automation split testing
  • Machine learning
  • Limited templates. Although they provide a free version, the templates included in it are inadequate.
  • ActiveCampaign’s reporting is quite crowded
Ease of Use

Although easy to learn, will take some getting used to as it comes packed with a lot of features

ActiveCampaign is easy to use, It has a very user-friendly interface.

Value For Money

Clear and affordable Pricing details and a free forever plan are available for beginners.

ActiveCampaign is for small to mid businesses and it has the features to support these kinds of businesses.

Customer Support

Moosend offers online customer support and resolves all queries of their clients

Customer service is great

In the ever-evolving world of digital marketing, choosing the right email marketing and automation platform is crucial for the success of your campaigns.

Two names that often stand out in the crowd are Moosend and ActiveCampaign.

As we delve into this epic battle of marketing titans, “Moosend vs ActiveCampaign 2024: The Ultimate Showdown!” promises to provide you with valuable insights to help you make an informed decision.

So, let’s explore the strengths, weaknesses, and unique features of these platforms to determine which one is the ultimate winner in 2024.

Moosend vs ActiveCampaign

What is Email Marketing? 🚀

Email marketing is a type of marketing in which one targets consumers with a commercial message or email sent to them & persuades them with the main aim of increasing & driving their sales.

It also helps to improve customer loyalty, inform them about the product or service, or even update them about any additional changes.

Some even help to know about the consumer’s reviews on a product.

This form of marketing is used in the past and is direct marketing, i.e., the consumers are directly contacted. It helps to target a large number of consumers all at once.

Modern email marketing is a bit different from traditional ones because it mainly focuses on principles of consent, segmentation, and personalization. 

Email marketing is a popular choice as it is really affordable and feasible.

It helps generate a lot of profit as the returns are much more than the initial investment and sometimes can generate even thirty times the initial investment. 

Email marketing helps contact the consumer personally,  and this personal contact can have a lot more impact than the usual social media content.

Email is necessary for each and every step of the business cycle. Email marketing can prove to be really beneficial and should be used by each and every business or company. 

Some of the benefits of email marketing are it is affordable and helps reach a wide targeted audience.

It helps to increase the reach, promotes brand awareness, and helps deliver targeted messages.

It also helps deliver the revenue. It is easy to get started, it is easy to share, and it is easy to measure as well.

Other than this, it helps to reach a global audience,  it provides an instant impact, and it has an unrivaled return on investment.

These benefits are just some to count. There are many more in the row. 

What is an Email Marketing Provider?

Now that we know the benefits of email marketing, how good will it be to get a service or software that helps make the work easier and decrease our load?

An email marketing provider does the work perfectly. 

An email marketing service provider provides software that helps to manage contact lists, design & customize emails according to targeted customers & send them accordingly.

It also helps to design and send compelling emails to the customers to allure them.

It also helps them to know if the emails are successfully delivered and read.

One of the most beneficial points is that it is not that costly, it is really affordable, and it is easy to understand and get started as well.

Some even offer initial getting-to-know and introduction videos for their new customers. 

Email marketing also offers a range of templates, making it easier for customers to use.

Marketers can make their templates based on their choice if they want it easy and simple or complex. You can even make complex JAVA or HTML templates. 

With the help of an email marketing provider, one can manage their contacts and emails by keeping a list of the email addresses of people to whom we want to deliver our emails.

They can even manage the information by creating a database with information related to subscribers.

These subscribers are segmented based on the demographic drive and their engagement level. 

Thus, the functionalities of email marketing providers are 

  • Creating easy-to-complex email templates or pre-made ones 
  • Making a subscriber list helps to distribute the messages among the users. 
  • Sending emails to segregate the messages based on the type of subscribers. 
  • Maintaining graphical and statistical reports of individual user email and other email campaigns to measure the success rate. 

Other additional services that one can expect when using email marketing service providers are services for delivering, list breaking, providing mail transfer agents, etc.

They also provide rendering test platforms, whitelisting services, monitoring the inbox, providing tools like CRM and other survey tools, and also provides campaign management. 

Now that we know what email marketing is and what an email marketing service provider is, we are now going to discuss two of the most powerful.

And successful email marketing providers and distinguish them based on price, features, service, and more.

These two beasts are Moosend and ActiveCampaign. This distinguishing will help you guys know which one will be the best for you according to your needs. 

Excited??? Let’s get started. 

Moosend Vs ActiveCampaign: Overview


Moosend was launched in 2011 by its co-founder and CEO, Yannis Psarras. Moosend has its headquarters located in London, England.

This platform helps its users to design, customize, and deliver emails to the targeted audience groups.

It also allows us to design and send email marketing platforms. Moosend generates an average revenue of around 89.3K per employee.


This platform is affordable, and its email marketing is used by all sizes of businesses.

Moosend also provides its consumers with easy-to-use tools and interfaces, providing its consumers to maintain a healthy relationship with them. 


ActiveCampaign is an email marketing service provider launched in 2003 by its CEO and founder, Jason Vanderboom.

The headquarters of the ActiveCampaign is located in Chicago, IL. It has customer support of more than 100,000 customers.


This marketing platform promised market automation that both listens and learns simultaneously.

It helps to combine email marketing, automation, sales, and management as well.

It has excellent tools and services designed to elevate consumers’ experience and make it easy to use and understand. 

Features Moosend Vs ActiveCampaign ⚡️


1) Drag And Drop 

Drag and drop is an amazing feature offered by Moosend.

It makes the platform really easy to use. This feature offers really beautiful newsletters which you can customize in whatever way you want.

Moosend - Newslatter

These templates look good on every device, and to do so, you don’t need any such specific knowledge, be it HTML or anything else.

The Moosend platforms you choose from a variety of these ready-to-use beautiful templates

2) Automation 

This tool helps to give a prompt reply to emails.  The platform sees what kind of email it is, whether a question or something else, and it sends the response accordingly.

Ain’t it great? This feature helps reduce work workload to a great extent.

For example, if any consumer has products in their cart but hasn’t ordered yet, we can send a trigger email reminding them of their cart products.

Moosend - Automation

There are basically three components of automation in Moosend.

These are triggers that help to prompt action, the control step that filters each trigger, and actions that help respond to triggers and questions. 

3) Email Segmentation 

Under this feature, marketers can add to the information in statistical or graphical form. This information is based on the people who visit their platform.

They make an email list that can be added to their site and help them capture data of various visitors.

Moosend - AB Testing

The data can be segregated based on gender, age, favorite brands, preferred style, etc. This data can then be used for segment filters. 

4) Analytics

This analytic feature can prove to be useful in various marketing campaigns. The analytics tools help marketers get information about the links that their subscribers click on.

Moosend - Analytics

The email metrics help marketers to know about the email applications and devices their clients or consumers are going through.

One can also see the location, time, date, and day of the emails that have been opened. This report can then be exported in excel to clarify the information. 

5) Others 

Other than the above features, we get to see various other features like custom sign-up forms, managing email content with ease, growing email lists automatically, and email list segmentation.

We also get wonderful newsletters,  email marketing automation, workflow recipes, integrations, exporting reports, connecting the website to world servers, and more. 


1) Automation 

With the help of these automation features, every user can start over campaigns and update data, reach out to sales leads, and much more, all with minimal or no training.

Marketing Automation

The drop and drag menus help make the usage much easier. Users can also track the lead behavior, what actions consumers are up to, and manage their data. 

2) Lead And Contact Scoring

This feature helps the users to make an ideal and engaging lead profile.

They can manage lead scores based on their actions, add rules, and do other things to be the perfect lead.

ActiveCampaign Email Segmentation

One can also get a regular and updated list of their best leads to help them stay concentrated on the best possible leads. 

3) Split Actions

This feature allows one to test the email campaigns with the help of splitting them.

These campaigns may be sued for automated workflows to make some conditional processes, which can even be adjusted when prescribed conditions are attained.


They even configure splits for various business processes.

This helps to optimize each aspect of the business until their business sales and marketing are running at a desirable efficiency rate. 

4) Attribution

This feature is related to ActiveCampaign, which has software that provides a strong marketing automation feature.

Using this, one can get some information about conversion and the actual source as well to develop a unique experience for each and every contact, trigger, and more. 

5) Others

Other than the above features, some other additional features available are free email templates, free direct training, automated series, and social media monitoring.

Apart from these, it also provides SMS marketing, tracking contacts, advanced segmentation and targeting, CRM and sales automation, smart auto-responders, and many, many more. 


As we can see above, both Moosend and ActiveCampaign provide a variety of features to their users.

All these features are easy to understand and use, thus making using these platforms a child’s play.

Many features of these platforms are the same, while others differ.

It is really difficult to choose one from two; thus, in the battle of features, both of them are the winner, and it is a tie. 

Speed And Performance


Speed and performance are the two main things that must be considered when choosing a WordPress hosting provider.

Consumers really want rapid access and quick loading of the page.

Moosend boasts of providing one of the fastest speeds in the whole industry, and it does not report any lagging issues as well. 


The ActiveCampaign also is no less than Moosend. Its performance based on its tools, email sending, consumer services, or whatever is great as hell.

No lagging has been reported in it. The speed, as seen by various tests and reports, is also great. It is not just a fast provider but also a highly reliable one that one can trust. 


Both providers are equally good in their performance and speed. It is difficult to choose one from them both, and thus, we choose both, and it is a draw.

User Satisfaction


 To review and examine an affiliating software in addition to examining the reviews given by the experts.

We should also try to find out the reviews of common people using it and other companies.

Each branch of Moosend has some employees who work towards answering the queries and providing the best possible tips and solutions to the consumers.

The users can contact them by email, phone, and live chat as well.

There are many video tutorials and articles posted to help solve the queries of consumers and make their learning experience the best.

This information can help you make an informed buying decision you won’t regret later. The engagement of people in this plugin platform is comparatively less.


To review and examine affiliating reviews given by the experts, we should also try to find the reviews of common people using it and other companies.

The review that we get is always mixed. ActiveCampaign provides its users support through email as well as live chat as well.

But at times, the response time is a bit late. The users can also access the community form to learn more about the platform and solve their queries. 


Looking at customer service support of both, they provide brilliant customer service and that too on all possible services like calls, live training, messages, tickets, and more.

But when we come to response timing, Moosend is a bit faster. Moosend also provides information in all possible forms, including videos, articles, or whatnot.

Thus, the winner of customer service and support is Moosend. 

Pricing Moosend Vs ActiveCampaign 💰


Moosend offers a variety of plans for its consumers to choose from. It also provides a free plan for its consumers. Let us discuss all these plans in detail :

Moosend Pricing

Free plan 

The free plan is free for a lifetime and has no inbuilt cost.

In the free plan, one gets up to a thousand subscribers, an unlimited number of emails, all of the features discussed above, and no Moosend branding. 

Monthly prepaid plan 

The monthly prepaid plan costs around 10/month. It includes 1000- 2000 subscribers. It can be used for frequent email campaigning.

You get an unlimited number of calls and emails. Also, you will get a 15 % discount if you pay for 6 months together and a 20% discount if you pay for the whole year together. 

Pay-as-you-go plan 

This plan starts at around 3$ and the cost changes according to the services you avail. It costs 0.003 per email sent and has 25000 credits.

This is beneficial for occasional senders. There are no occasional fees. You only need to pay at the end of the month. 


The ActiveCampaign also offers a variety of plans to choose from. It includes a free trial plan as well. Other than that, the paid plans are 

ActiveCampaign Pricing

Lite plan 

The lite plan costs around 15$/mo monthly and 9$/mo yearly.

It offers up to 3 users and unlimited sending of emails. One can chat and email support, email marketing,  marketing automation, and newsletters

Plus plan

The Plus plan costs around 70$/mo monthly and 55$/mo yearly. It offers a maximum of 25 users and unlimited sending of emails.

One can chat and email support, email marketing,  marketing automation, and newsletters.

You also get contact and lead scoring, sales automation, custom branding and domain,  deep data integration, one-on-one planning, and SMS marketing. 

Professional plan 

The plan costs around 159$/mo monthly and 129$/mo yearly. It offers a maximum of 50 users and unlimited sending of emails.

One can chat and email support, email marketing, marketing automation, and newsletters.

Other than this and the above features, one can also get unlimited sending, attribution, and site messaging. 

Enterprise plan 

The plan costs around 279$/mo monthly and 229$/mo yearly. It offers unlimited users and unlimited sending of emails.

One can chat and email support, email marketing,  marketing automation, and newsletters.

Other than this, you can get uptime SLA, phone support,  in-depth overboard, free-of-cost social data, free-of-cost design service, dedicated account rep, and more. 


Both platforms offer a lot to their users and have different payment schemes. It depends on what kind of user we have.

If the user is a fresher and wants an economical plan, he should go for Moosend.

If the user is experienced and wants a lot of features to play with, then he should go for an ActiveCampaign. 

Other Information ✨


  • Device supported: The devices supported are Windows, Linux, MAC, and web-based.
  • Deployment: The deployment can be cloud-hosted or open API
  • Language support: It supports English, Spanish, French, and Italian as well.
  • Pricing: It offers both a free plan and a paid plan
  • Consumer: The consumer it usually gets is based on the domain of small business, large enterprise, medium business, and freelance.


  • Device supported: The devices supported are Windows, Linux, MAC, web-based, Android, iPhone, and Windows mobile.
  • Deployment: The deployment can be cloud-hosted
  • Language support: It supports the English language only.
  • Pricing: It offers both a free and a paid plan. The payment can be made on a monthly as well as annual basis.
  • Consumer: The consumer it usually gets is based on the domain of small business, large enterprise, medium business, and freelance.

Pros & Cons: Moosend Vs ActiveCampaign


Pros Cons
Great for new users  Emails flagged as spam at times 
Excellent customer support Slow user interface
Daily new updates A few integrations are missing
Flexible in terms of design 


Pros Cons
Automations are well-structured  Problems during deliverability 
The user interface is easy to understand Prices in the premium version are way too high 
Even the free version gives a lot of features and tools Tracking can sometimes be complicated  
Customer service is great 

FAQs on Moosend Vs ActiveCampaign

👉 How to add captcha to the forms in an ActiveCampaign?

Captcha helps prevent robots or spam bots to submit or fill in our forms. Captcha ensures that the spam contacts are not added to our account, thus ensuring safe deliverability. While filling captcha the contact has to tick on the

👉Can the free trial be extended in an ActiveCampaign?

The free trial initially is of 14 days. If you need to extend your free trial you need to contact your account executive or the support team of the ActiveCampaign requesting them for the one-time increase in extension. All trial extension requests may not be granted.

👉How to convert A/B campaign to a regular campaign in Moosend?

Moosend provides you with a wide variety of features when it comes to email marketing campaigns. To convert an A/B campaign to a regular campaign, the following steps have to be followed -Click on Campaigns on the left side of your Moosend account page. -Find the draft of the A/B Campaign that you wish to turn into a Regular Campaign by clicking on the right side where you can see the three dots to open the drop-down menu. – Click the option saying convert to Regular. Once you do this, a pop-up message appears stating that you have successfully converted from A/B to a regular campaign.

Testimonials: Moosend Vs ActiveCampaign

Moosend Customer Review

Moosend - Testimonials

ActiveCampaign Customer Review

ActiveCampaign Customer Reviews

Quick Links 

Conclusion: Moosend vs ActiveCampaign 2024 

In conclusion, the showdown between Moosend and ActiveCampaign has highlighted their distinct advantages and unique offerings.

While Moosend excels in simplicity and affordability, ActiveCampaign shines with its robust automation capabilities.

Your choice between these two marketing giants ultimately depends on your needs, budget, and business goals.

As 2024 unfolds, the right decision for your marketing strategy will become clearer.

Remember that the best choice today might evolve in the future, so stay updated and adapt your marketing arsenal accordingly.

Whether you opt for Moosend or ActiveCampaign, you’re well-equipped to elevate your email marketing and automation game in the dynamic landscape of digital marketing.

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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