Mooosend vs Twilio Sendgrid 2024: 💥 Email Marketing Battle



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Twilio SendGrid

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Best for

Moosend is best suited for intuitive interface for effortless campaign creation.

Twilio Sendgrid is best suitable for reliable transactional email delivery.

  • Intuitive Interface for Effortless Campaign Creation
  • Advanced Automation & Segmentation
  • Exceptional Deliverability Rates
  • Comprehensive Reporting and Analytics
  • Reliable Transactional Email Delivery
  • Scalable Infrastructure for Growing Businesses
  • Powerful Email API and Customization
  • Top-notch Customer Support and Knowledge Base
  • User-friendly interface
  • Quick and helpful customer support
  • Free trial available
  • Suitable for startups to enterprises
  • Low bounce rate as SMTP service
  • Multiple domain sending
  • Reliable dashboards
  • One-click import for large email data
  • Limited analytics
  • No thank you page in free plan
  • Clunky record removal
  • Difficulty in marketing assistance
Ease of Use

In the fast-paced realm of email marketing, the choice of the right platform can make all the difference in the success of your campaigns.

Enter the arena where two formidable contenders, Mooosend vs Twilio SendGrid, battle it out to claim the title of the ultimate email marketing solution in 2024.

These two giants bring a wealth of features, tools, and performance metrics to the table, each vying for your attention.

If you’re on the hunt for the perfect email marketing partner, this showdown between Mooosend vs Twilio SendGrid is your ringside seat to making an informed decision that will supercharge your email marketing efforts.

🚀 Bottom Line Upfront:

Moosend is an email marketing platform known for its cost-effectiveness, user-friendly interface, and intelligent marketing features, making it a popular choice for businesses of all sizes.

Twilio SendGrid, on the other hand, offers robust email marketing solutions with a focus on deliverability and scalability.

This makes it a preferred option for mid-market and enterprise-level organizations seeking comprehensive analytics and reliable email delivery.

Mooosend vs Twilio Sendgrid: Overview ✨

About Moosend

Moosend is a Europe based email marketing software that helps any online company to inform details about updates, products, and services, via email newsletters.

 Mooosend vs Twilio Sendgrid - moosend-

Moosend aims to grab the attention of profitable customers and valuable subscribers, who can contribute to the company’s growth and send them customized email messages, based on their needs and interests. 

About Twilio Sendgrid

Twilio is a path to the futuristic business and eCommerce world, which helps in reinventing the engagement of the companies, with their customers.

This is done by virtualizing communication Infrastructures, such as voice chat, email, text, video, etc by building APIs that are spread worldwide and are simple to use.

This has taken credit in including communication as a major aspect in every developer’s toolkit.

 Mooosend vs Twilio Sendgrid -Twilio

Begin with ease


Registering to Moosend, is just a few steps away. The welcome page that comes up, when you enter the web address, displays the overview of Moosend.

A tab called ‘register’ appears in the right hand, top corner. Tapping on it will initiate your registration, which is complete after your credentials are entered.

Provide your business email ID, company address, domain, and such other details. Completing this, Moosend will have you onboard.

Twilio Sendgrid

Visit the official website of Twilio Sendgrid and provide the respective credentials, confirm your email, and you are done.

After logging in, you will be asked a few questions to customize your experience, followed by the dashboard, which provides information about various communication clouds and super networks. 


The sign up process is similar in both the cases, but the login to Twilio is faster than Moosend, as it asks for lesser information. Both of these provide free trials.

Features & Functioning: Mooosend vs Twilio Sendgrid 🥇


The email service tool has a number of customized working environments, providing a great experience to the customers’ initial campaign.

Moosend also offers marketers with a professional SMTP, for quick integration with their website app and also plug in your existing platforms.

Moosend - Newslatter

The customers are allowed to shape Moosend, per their needs and necessities. 

Twilio Sendgrid

Twilio flex

This tool allows the marketer to take complete control over his/her contact center. Managing agents, chatbots, IVR, etc.

The Twilio programmable language, allows you to send and receive a text in your preferred language, to provide a greater campaign.


The templates can be managed in the UI and display the latest updates with an AI call.

Twilio helps you expand the placement of your inbox, with the help of streamlined tools and insightful recommendations.

Twilio has a feature to bring in, phone calls, monitor calls, in a single API, around the globe. 


Moosend and Twilio are both advanced platforms that provide various types of email services. However, Twilio has numerous communication clouds, super networks to choose from. 

Detailed Insight


Moosend consists of an administrative panel, which has the authority to create a sub-account to the customers, according to the total parent account that is managed by them.

Moosend - AB Testing

Moosend has a high deliverability rate as its email server reputation reaches 98%. They carry out 1:1 service, through phone calls, live chats etc, so it does not take days to receive a reply from the marketer. 

Twilio Sendgrid

A realistic video can be built by using WebRTC and cloud infrastructure, flexible emails can be sent to customers, in order to increase the number of subscribers and involvement of the customers.


The super SIM feature allows worldwide connectivity, through cellular IoT, that can be controlled anywhere, at any scale. The Twilio Autopilot doc helps build robust chatbots for a faster pace of replies. 


Both the servers provide various means of communication, globally and are fast in replying to the customers’ queries. However, Twilio has a much versatile style of customizing things, for the marketers. 

Advanced features


Certain features like A/B splitting, click maps, etc, help in tracking the customers’ activity, in email newsletters, past orders, and other custom fields.

The drag and drop template customization and versatile landing page templates, give a better understanding of the product, to the customers.

Moosend - Analytics

The advanced segmentation feature helps the marketer recognize the customers, who abandoned the cart and provide them with a thank you mail, a weather-based product recommendation, and such other suggestions.

Video tutorials are available to guide you through the art of email marketing. The blog posts let you breathe the air of inspiration and motivation, on your way. 

Twilio Sendgrid

VoIP infrastructure is benefited from worldwide voice connectivity. This feature is called ‘Elastic SIP trunking’. Personal access to the Twilio cloud is provided, to enable secured elastic SIP trunking.


The ‘shortcodes’ feature helps with voluminous text representation in a pictorial format. You may segregate your channels and receive categorized texts and messages on multiple channels.

Above all, the conversations can happen through SMS, Whatsapp, phone call, live chat, Twilio customized communication techniques, etc. 


The features of both tools are advanced and functional. According to your opinion, you may choose either of them.

The salient features of an email marketing software, are available in both the above-mentioned tools.

Less is more!


Moosend provides shopping at not only our fingertips but just a click away. The marketers have an option to send the product blocks in emails, to their customers, according to their tastes and interests.

Moosend - Automation

The customers may buy the product, without even leaving the email webpage. The marketers can integrate with any eCommerce platforms, even without any HTML knowledge.

The GDPR compliance keeps you on the safer side and you may dive deeper into the need of your customer.

Twilio Sendgrid

Twilio allows you to scale a voluminous enterprise, with the help of their email APIs. The uptime is considered to be 99.9%. The email template is such that it displays the latest content with no strain.

Twilio - Email-API

Not forgetting the two-factor authentication process that takes place during the sign-in, keeps fraudsters at bay and looks after the personal details of the marketers and their customers. 


The concept of product block as an email annotation is an eye-catchy strategy, which also builds interest in the customers’ minds.

Compared to the up-time of Moosend, Twilio Sendgrid has an improved rate. 

Pricing: Mooosend vs Twilio Sendgrid


Moosend has a pricing plan/month. However, upto 5000 subscribers, you can go free with the provision of unlimited messaging. 

Moosend Pricing

1. Free Plan

Features provided:

  • Unlimited emails
  • Reporting and analytics
  • Subscription forms

2. Pro Plan

Features provided:

  • Landing pages
  • Emails with transactional information
  • Phone support
  • SMTP server

After 200K subscribers, there is an option to custom your pricing plan (Enterprise)

3. Enterprise Plan

Features provided:

  • Custom reporting
  • On-boarding and migration
  • Account Managing
  • SSO and SAML
  • Agreement at the service level

According to the number of subscribers you have, the pricing plan gets expensive. The annual category is 25% lesser than the monthly pricing plans.

Here is a link to find out exactly how much it costs for a specific number of subscribers.

Twilio Sendgrid

Twilio offers a flexible pricing plan in which you will be charged, for the tools you use. As the subscribers increase, the discount rates also rise up. The Sales team can be contacted for more assistance.

Twilio Pricing

1. Programmable voice – $0.0085/min to receive and $0.013/min to make a call.

  • Global connectivity and low latency
  • Unlimited call capacity
  • Advanced call control tools

2. Programmable SMS – $0.0075 to send or receive a message.

  • Shipment rate increases by 50%, with messaging service
  • Automatic encoding of text content
  • Real-time reporting and analytics

3. Twilio Sendgrid email API – $14.95/month for up to 100k emails. Up to 40k emails free for 30 days.

  • Tools to optimize delivery
  • Real-time reporting and analytics
  • Quick integration via API or SMTP

4. Twilio Sendgrid API for WhatsApp – $0.0042 to send a WhatsApp Template message and $0.005 for WhatsApp Session messages.

  • Developer sandbox available, to test applications
  • Text and template -messaging are API powered
  • Whatsapp container infrastructure is managed automatically

5. Elastic SIP trunking – $0.0045/min for origination and $0.007/min for termination.

  • Instant provision
  • Capacity is unlimited
  • Annual commitments not applicable

6. Programmable chat –  $0.03 per active user per month.

  • State sync and end to end encrypted
  • Typing indicators and UI elements

7. Twilio conversations – $0.03 per active user per month.

  • Control participation roles
  • Archive and recall old conversations, programatically
  • Integrate backend business systems

8. Programmable video – $0.0015/min per participant.

  • SDKs for mobile and laptops
  • Recording and screen sharing
  • Maximum 50 participants

9. Programmable wireless – $2.00/SIM card and $0.100/MB.

  • LTE sim cards 
  • Instant deployment and activation
  • M2M commands and API

Pros and Cons: Mooosend vs Twilio Sendgrid 🌟


Pros Cons
Low cost compared to other email marketing services Domain authentication may take a while
Complete integration with eCommerce platforms Some integrations may be missing
Reliable custom template format via drag and drop Emails can be flagged as spam
Payment charged per subscriber, not per email sent IP issues may cause problems
User-friendly interface Limited analytics
Quick and helpful customer support Landing page feature not available in free plan
High API rate limits for data import System breach if device left insecure
Free trial available Elements builder may slow down email creation
Provides comprehensive analytical data Initial setup may differ from layman’s expectations
Suitable for startups to enterprises No thank you page in free plan
Intelligent marketing techniques Creating business emails can be challenging
Analytics and ROI tracking for deeper buyer-seller relationship Pricing plans post-free period may be confusing
Customizable CTAs, drip campaigns, dynamic content
Sender website verification authority
Flexibility in design and segmentation
Easy campaign execution
Reasonable feature set
Draw new customers with a free plan

Twilio Sendgrid

Pros Cons
Easy email list management with groups and segments High pricing compared to the free trial
Drag-and-drop email builder for templates Complex product direction analysis
Customizable transactional email integration via API More suitable for mid-market and enterprises
Clear and user-friendly reports and analytics Challenging email design customization
One-click import for large email data Lower-quality customer support
Abundance of API features with clear documentation Frustrating GDPR data import
Low bounce rate as SMTP service Clunky record removal
Multiple domain sending Limited benefits for small businesses
Scheduled email delivery for spam filter friendliness Difficulty in marketing assistance
Individual tracking and interaction history Need for UI improvement
Direct email sending from the system Initial software learning curve
Effective A/B testing and dynamic content Incomplete predefined templates
Reliable dashboards Lack of Android mobile apps
Dedicated IP address for improved deliverability Absence of email signup widgets for websites
Impressive inbox deliverability Unclear unsubscription date and time

FAQs Mooosend vs Twilio Sendgrid

😍 Which are the available plugins in Moosend?

Here is a list of plugins available, ZenCart Plugin Woocommerce Plugin OpenCart Plugin CS-Cart Plugin

🙄 How can I access the Twilio free trial?

Twilio offers a certain balance when you sign-up, for you to explore the software in depth. Here are a few steps which will guide you through the process, Sign-up for a free trial project Get a phone number Set your test up

👉 Does Twilio need to verify my service address for taxes? Why?

Yes, Twilio does verify your service address, to assess and charge the right amount.


Moosend Customer Review

Moosend - Testimonials

Twilio Customer Review

Twilio- Testimonials

Final Verdict: Mooosend vs Twilio Sendgrid 2024 🚀

As we bring this epic battle of email marketing titans to a close, it’s clear that both Moosend and Twilio SendGrid have their strengths and are capable of powering successful email campaigns.

The decision ultimately comes down to your unique needs and preferences.

Are you a startup looking for cost-effective solutions, or an enterprise seeking comprehensive analytics and scalability?

Consider your objectives, budget, and the specific features that resonate with your team.

Whichever contender you choose in the Mooosend vs Twilio SendGrid showdown, rest assured that you’re equipping yourself with a potent tool to elevate your email marketing strategy in 2024 and beyond.

May your emails always land in the inbox and your open rates soar!

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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