Finding AdWords & Facebook Pixel Ids

Finding your AdWords & Facebook retargeting pixel ids is really easy. Follow the steps below or watch the short videos.


  1. Open your Adwords account
  2. Click on Tools > Shared Library > Audience Manager
  3. Click on Audience Sources
  4. Click on details for you AdWords tag
  5. Scroll down and click Tag Setup
  6. You'll see Javascript snippets. Your pixel id is the numeric component of the strings reading AW-12345678
Finding AdWords Pixel Id Example Video


  1. Open your Facebook Business/Ads Manager account
  2. Click on the top-left menu
  3. Click on pixels
  4. You'll see the pixel IDs of all your pixels listed on this page. Pixel ID: 12345678901
    Finding Facebook Pixel Id Example Video