Convertkit Vs Drip 2024: 🚀An Uniased Comparison (#1 Pick)



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$ Pricing
Free $19 per month
Best for

ConvertKit is ideal for bloggers, beginners in email marketing, and those valuing simplicity and excellent customer support.

Drip is ideal for advanced marketers, eCommerce stores, and those seeking data-driven, automation-focused email marketing solutions.

  • No charges for duplicate subscribers
  • Integrations
  • Multiple forms and landing pages
  • Analytics and Performance Tracking
  • Automated workflow creation
  • Custom CSS
  • Builds a path for readers
  • Email design
  • Person gain genuine subscribers
  • Full-featured visual builder
  • 30+ app integrations
  • Advanced email campaigns
  • Limited testing functionality
  • Fewer templates
  • No free plan or trial
  • Learning curve
  • Frequent downtime
  • Drip is more expensive
Ease of Use

The interface is Simple and Easy to Use.

User-Friendly Dashboard. No technical skills are needed.

Value For Money

Convertkit is cheaper as compared to Drip. It offers free as well as paid service. It is a reliable platform for professional bloggers, content creators, and business professionals.

Drip offers 14- days free trial, which makes it worthy to invest this much money in Drip.

Customer Support

Very Active Customer Support. Polite and Professional.

24/7 Help. Get your issue resolved at any time.

In the dynamic world of digital marketing, email remains a cornerstone for engaging with audiences and nurturing customer relationships. Two prominent players in the email marketing arena are ConvertKit and Drip. Both platforms offer unique features and capabilities, catering to different needs and preferences of marketers and business owners.

This comparison aims to delve into the strengths and differences between ConvertKit and Drip, helping you make an informed decision about which platform aligns best with your marketing strategies and business goals.

ConvertKit, renowned for its user-friendly interface and focus on content creators, has carved a niche among bloggers, podcasters, and small business owners. It emphasizes simplicity and effectiveness, offering tools that are easy to use yet powerful in functionality.

On the other hand, Drip positions itself as an ECRM (E-commerce Customer Relationship Management) platform, providing advanced automation and personalization features, particularly suited for e-commerce businesses looking to scale their online presence.

As we explore ConvertKit and Drip, we’ll consider various aspects such as ease of use, automation capabilities, integration options, pricing structures, and customer support. This comparison will not only highlight the key features of each platform but also provide insights into how they can be leveraged to enhance your email marketing efforts.

Whether you’re a solo entrepreneur, a content creator, or an e-commerce business owner, understanding the nuances of ConvertKit and Drip will empower you to choose the tool that best fits your unique marketing needs.

Convertkit Vs Drip

🚀 Bottom Line Upfront

ConvertKit is the way to go if you want an easy-to-use email marketing solution. If you’re a blogger whose time would be better spent writing rather than tinkering with the settings of a more complex platform, then this is the best option for you.

ConvertKit is the ideal option if saving money is your top priority when choosing a platform for your company, as it has lower monthly fees and transaction charges than competing services.

Sign up for your free trial of ConvertKit today.

Convertkit Vs Drip

Convertkit Vs Drip 2024: Overview

Convertkit Vs Drip

We all can agree that the traditional ways of procuring customers and publishing lucrative offers have long gone outdated. Technology is to our aid, and who doesn’t like automation and saving up on time?

One such way of effectively engaging customers is email marketing, which is something every business, small or big, every YouTuber, or any content provider is using to keep their audiences hooked on their offerings.

Convertkit Overview

Convertkit is used to create segments that automate easily & send emails to the right audience in the list. It creates a sequence of emails or maybe a single “broadcast” email that can help to communicate with people on the list easily. 

Convertkit Vs Drip- ConverKit Overview

ConvertKit is designed to avoid duplication of subscribers, and with their marketing automation blueprints, this process becomes easier.

Getting started in marketing automation has been easier than it was before. It is a platform that is ideal for bloggers because of its ease of use, reliability, and job precision.

Top Reasons to Choose Convertkit over Drip

  • Straightforward user interfaces
  • A full-featured CRM for content creators and bloggers
  • It includes a fantastic automation visual builder that is really simple to use
  • Smart landing page editor that aids in responsive page creation
  • Enables you to build any form type
  • Dependable customer service
  • A vast library of informative books and documents
  • Includes a free, perpetual plan

Drip Overview

Drip is the first email marketing tool that made autoresponders available to first-class citizens. Its grass-fed, organic software is handcrafted lovingly in California by the Numa Group. 


It is a platform majorly used for businesses that sell products online.

Drip is an email marketing software and automation software mostly for serious marketers and people who intend to make money from content like coaching, e-books, and online courses. 

It focuses mainly on providing a built-in widget that can be added to every page of the existing website and email capture via embedded forms, email sequences, sending broadcasts, advanced email automation, lead scoring, and purchase tracking. 

Top Reasons to Choose Drip Over Convertkit

  • The quick-loading, clean, and contemporary user interface
  • Monitoring your performance with sophisticated reporting and analysis options
  • Tracking the customer experience through integrations with top industry leaders like Facebook Custom Audience and Facebook Leads
  • Advanced automation visual workflow builder for sending emails that are highly targeted
  • A robust eCommerce CRM platform
  • Flexible segmentation and tagging tools let you deliver tailored emails
  • The price is reasonable given the variety of functions it provides

Convertkit Vs Drip: Features



  • No Charges For Duplicate Subscribers:

As your subscriber base grows, this would surely increase the chances of having duplicate subscribers. To save you paying double on the same subscriber, ConvertKit ensures that you’ll not have to pay for such subscribers.

  • Analytics

As the data grows, the amount of meaningful insights that can be extracted from this data also increases. These insights help in visualization and decision-making.

Analytics also provides help in planning strategies; it helps in analyzing the status of a business. ConvertKit provides analytics to help you effectively utilize the data at hand and derive actionable insights from them.

  • Integrations

Depending on the systems you currently use, ConvertKit can provide you with the necessary integrations. They offer a variety of integrations like WooCommerce, Shopify, WordPress, and Zapier, to name a few. They provide over 20 integrations as well as custom integrations. 


Drip Features

  • Analytics And Performance Tracking

Drip provides a dedicated dashboard for analytics and performance tracking. You can see how your campaigns are performing and how the engagement metrics are performing and plan ahead accordingly.

  • Only Active Emails Are Retained In The List

As you get more leads from various media, your mailing list will expand rapidly. Drip provides you with tools that let you make sure that your mailing list is clean and that only the activation emails are retained in the list.

  • Integrations

Similar to ConvertKit, Drip provides a variety of integrations. These include WooCommerce, PayPal, Shopify, Salesforce, Pipe Drive, Magento, and Custom, among others. Over 94 integrations are provided by Drip. They also offer custom integrations as per your needs.

Common Features

Being in the same business, both providers offer a set of common features. These features include the most important functionalities that you might look for to scale your business. Here’s what they are and what they’ll allow you to do.

1) Email Campaigning:

This feature allows you to start and manage a campaign. For e.g., a festival is coming up, and you wish to host a sale at your store. You can start a campaign and inform your customers about the sale. You can plug in your loyalty program strategies in this campaign. This mail will be sent to your subscribers further.

2) Multiple Forms And Landing Pages:

Templates are provided for you to design various forms, emails, and landing pages. The templates are customizable, and you’ll be able to design a landing page without any knowledge of coding.

3) Broadcasting Emails To All Subscribers:

Once you design an email, you will be able to broadcast it to all your subscribers. You can even schedule the emails to be sent on a specific date and time.

4) Subscriber Management:

You will be able to target specific subscriber groups and create campaigns for them.

5) Automated Workflow Creation:

With this, you can design your own workflows hassle-free. You will be able to decide what the user journey should be like. You can also decide where the subscriber will be listed after certain events.

6) Personalized Information Feeding In Specific Mails:

A personalized touch never fails to impress; hence, these platforms allow you to feed personalized data about the subscriber in the mail.

7) Custom CSS:

If you are a coding geek and you wish to add a code snippet to achieve a result of your choice, you will be able to do so easily.

8) GDPR Compliant:

Ever since GDPR came into effect, major providers have altered their platforms for compliance. Both ConvertKit and Drip assure GDPR compliance.

9) USPs:

After discussing the common features, let’s see the USPs of these two platforms. These are the deciding factors depending on your business. You may or may not require some of the features, and after analyzing those things, you will be able to make an informed decision

Convertkit Vs Drip: Integration

The integration of the system is a process that brings together all the subsystems, including design, software, and so on, functioning as one whole system.

There are mainly three types of Integration, namely

  • Vertical integration
  • Star integration (spaghetti integration)
  • Horizontal integration

Each of these functions differently according to the integrations. 


Convertkit Vs Drip- Integrations

  • Leadformly integration
  • Outlook integration
  • Gmail integration
  • Salesforce integration
  • SugarCRM integration
  • Microsoft Dynamics integration
  • Zapier integration
  • The number of integrations possible is 1000+
  • The average rating for the app is about 3.5 out of 5.



  • Leadformly integration
  • Outlook integration
  • Gmail integration
  • Salesforce integration
  • SugarCRM integration
  • Microsoft Dynamics integration
  • Zapier integration
  • The number of integrations possible is 1000+

Convertkit Vs Drip: Pricing

Convertkit Pricing:


ConvertKit pricing is straightforward and easy to understand. They offer a variety of packages, depending on how many subscribers you want on your list; prices range from $15 per month for up to 300 contacts all the way up past 3k at 79 dollars/month.

There’s also an option if someone has less than 1000 Subscribers them where they can go to Free Mode, which lacks some features but provides basic reporting.

ConvertKit has a higher plan called Creator Pro, which comes with advanced reporting and Facebook custom audiences. They’ll migrate your list from another service at no extra cost on the creator or pro plans.

Drip Pricing:

Pricing of Drip

Drip is a great email marketing tool that offers many features to help you automate your campaigns. The only downside? It’s not free!

But there are trial periods of three weeks each, so no matter what level or plan choice suits your needs best, you can test them all out before making any investment in this software solution.

Convertkit Vs Drip: Pros & Cons

ConvertKit Pros

  • It builds a path for readers that can turn into subscribers.
  • A person can create their landing pages and can get their work published online.
  • The site also provides sign-up forms that can easily help a person gain genuine subscribers.
  • It has an email design feature that helps a person generate emails that are precise and up to the mark, with an easy email builder feature.
  • It has integration tools that can help to create a catching landing page or tools to enhance the work.

Convertkit Cons

  • Limited testing functionality
  • Fewer templates

Drip Pros

  • Drip has a “forever free” plan.
  • It provides a genuine platform to sell your products to the appropriate audience.
  • Drip has a full-featured visual builder that makes the workflow easier.
  • Drip has around 30+ app integrations, including JavaScript API, complete segmentation of subscribers along with ad-hoc querying, and also tracking of your subscribers and their web actions.
  • Drip is designed to handle almost every aspect of email marketing and automation, including marketing emails, which include emails to trial users and emails to customers as well. 

Drip Cons

  • Frequent downtime
  • Learning curve

Convertkit Vs Drip: Best Alternatives 

There are many good programs to use instead of ConvertKit and Drip. Some of them are like ConvertKit and Drip, but not all of them.

1. GetResponse



Get Response is a good program for managing email marketing. It’s also easy to use, but you’ll need to learn how it works first. It doesn’t have a free plan, but there are 30-day trials that are enough for you to understand.

The Landing Page Builder is better than ConvertKit and Drip. It has features for making a more comprehensive landing page, and it also offers better automation tools for getting people to convert.

2. Benchmark

Best Alternatives - Benchmark

Email marketing is a hard thing to do. Benchmark will help you with it. It simplifies complex tasks and is a budget-friendly option too. Their free plan comes with many features that you may need, perfect for new small businesses that are just starting out.

Besides email marketing tools, the benchmark also offers free polls, surveys, and event marketing. You can get a dedicated IP address for an added monthly cost if you want it to!

Benchmark Email lets you preview your email in Gmail before sending it. Benchmark Email will cost you $14 per 100 tests, but the first test is free.

3. ActiveCampaign


ActiveCampaign is a good option. It’s an advanced email marketing company that lets you set up any automation you want. All ActiveCampaign plans let you do this, from sales follow-ups to email segmentation.

Active Campaign offers a 14-day free trial to help you make your decision before switching to a paid version.

Convertkit Vs Drip: Customer Reviews


Convertkit Vs Drip: Convertkit Customer Reviews & Testimonials


Convertkit Vs Drip: Drip Customer Reviews & Testimonials


FAQ On Convertkit Vs Drip Comparison

👉 How much does ConvertKit cost?

Prices start at $29 a month for a maximum of 1,000 contacts, $49 per month for up to 3,000 subscribers or $79 monthly for a list of 5,000 contacts

👉 Does ConvertKit have an app?

ConvertKit can handle it all from one app: forms, landing pages, drip emails, and newsletters.

👉 How long is ConvertKit free trial?

The ConvertKit free trial is good for one month free of charge for up to 1000 subscribers. After thirty days, the cost is $29/month until you exceed 1000 subscribers.

How much does drip cost?

Drip starts at $19 per month for up to 500 contacts, and it offers pay-as-you-go plans starting with 1k sends.

👉 Is ConvertKit any good?

The product is trustworthy and reliable, and customer service is helpful and quick to respond. ConvertKit excels at streamlining processes. The user interface (UI) is simple to use, and creating and using templates is simple. A visual interface makes it very simple to set up automation.

Also Read:

Conclusion: Convertkit Vs Drip – Which is Best?

Based on their features and limitations, here’s a tailored recommendation for your business needs:

Choose ConvertKit if you are:

  • A content creator or blogger
  • New to email marketing and seeking an easy-to-use tool
  • Looking to gain initial momentum in your business
  • Prioritizing excellent customer support

Opt for Drip if you are:

  • Seeking an email marketing platform with strong automation capabilities
  • Interested in a data-centric approach to email marketing
  • A high-level marketer requiring advanced email marketing features
  • Operating an eCommerce store

Both ConvertKit and Drip offer robust functionalities in their respective areas. The decision ultimately depends on which platform aligns best with your specific business needs.

Jitendra Vaswani
This author is verified on

Jitendra Vaswani is a top-notch digital marketer recognized for his extensive expertise in the field. He has spoken at international events and founded, a digital marketing agency, and, a tool for SEO copywriting and local SEO. With over ten years of experience, Vaswani has made significant impacts in digital marketing. He is also the author of 'Inside A Hustler's Brain: In Pursuit of Financial Freedom,' which has sold over 20,000 copies worldwide and gained international acclaim. His work continues to inspire many in the digital marketing world.

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