Creating Audience Lists for Facebook and AdWords

Creating audience lists for Facebook and Adwords is easy once ByteGain is configured and sending data to the ad networks. NOTE: You cannot create audiences until after ByteGain starts sending data to the networks. Don't worry, the data is still being collected even if you wait a day or two to create the audiences.

AdWords

Below are step-by-step instructions or watch the video.

  1. In Adwords, click on Tools then on Audience Manager.
  2. Click the blue + to create a new list.
  3. Select Website Visitors as the type of list.
  4. Give the audience a name.
  5. Click on URL and select bytegain_prediction. Note if bytegain_prediction is not available, this means ByteGain is not yet sending data to AdWords.
  6. Enter BestUsers in the box after equals.
  7. Click Create Audience.

Congrats your audience has now been created! It will take a few minutes for Google to populate it. You can now use this audience for targeting, bidding, and analytics. For instructions on how to add retargeting to existing AdWords campaigns see our tutorial.

How to create a ByteGain audience on AdWords

Facebook

Below are step-by-step instructions or watch the video.

  1. In Facebook Business Manager, click on the Menu icon on the top-left.
  2. Click Audiences.
  3. Click Create Audience then select Custom Audience.
  4. Click Website Traffic.
  5. (Optional) if you have multiple pixels, be sure to select the PixelId you used to configure ByteGain.
  6. Click All website visitors and select ByteGainPredict. If ByteGainPredict is not available, this means ByteGain is not yet sending data to Facebook.
  7. Give the Audience a name.
  8. Click Create Audience.

Congrats your audience has now been created! It will take a few minutes for Facebook to populate it. You can now use this audience for targeting, bidding, and analytics.

How to create a ByteGain audience on Facebook