How Apartment List Boosted Conversions & Ad Revenue With ByteGain

Apartment List

Apartment List is the fastest-growing online apartment search site in the U.S. Since launching in 2011, over 150 million renters have used the company’s website and apps to find a new home that fits their needs.

John Kobs and Chris Erickson, Apartment List Founders

The Objective: Identify and Target Valuable Customers

Companies in the online rental space find it difficult to distinguish between renters browsing for an apartment and those actively in-market to sign a lease. Apartment List sought to identify only those in-market renters to focus their marketing efforts.

Apartment List Mobile App

The Solution

ByteGain’s AI platform automatically combed through billions of data points from the Apartment List website to identify their most valuable customers. These users were then automatically targeted through remarketing ads via ByteGain’s Ad Management System.

Results

Apartment List was able to dramatically increase ROI from targeted advertising campaigns, including a 17% increase in user activity, 51% increase in click-through rate, and 108% increase in revenue. All without the need for custom code.

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Apartment List + ByteGain | Case Study