Apartment List is the fastest-growing online apartment search site in the U.S. Since launching in 2011, over 150 million renters have used the company’s website and apps to find a new home that fits their needs.
Companies in the online rental space find it difficult to distinguish between renters browsing for an apartment and those actively in-market to sign a lease. Apartment List sought to identify only those in-market renters to focus their marketing efforts.
ByteGain’s AI platform automatically combed through billions of data points from the Apartment List website to identify their most valuable customers. These users were then automatically targeted through remarketing ads via ByteGain’s Ad Management System.
Apartment List was able to dramatically increase ROI from targeted advertising campaigns, including a 17% increase in user activity, 51% increase in click-through rate, and 108% increase in revenue. All without the need for custom code.